Senior Marketing Manager

Senior Marketing ManagerHigh-Growth Consumer Brand | Hybrid | LeinsterOur client, a fast-growing and entrepreneurial consumer brand, is seeking a Senior Marketing Manager to lead its next phase of brand and commercial growth.With strong foundations already in place, this is a hands-on role offering the opportunity to shape marketing strategy, lead execution and elevate the brand’s presence across Ireland. It will suit a commercially minded marketer who enjoys working in a scaling environment and is motivated by building brands, growing awareness and delivering measurable results.The RoleDevelop and deliver the marketing strategy in support of ambitious business growth plansStrengthen brand awareness and positioning across consumer and trade audiencesDrive demand generation across digital, retail and eCommerce channelsLead integrated campaigns across brand, content, social media, PR and product marketingGrow social media reach and engagement, build an active brand community and support measurable sales growthWork closely with senior leadership to align marketing activity with commercial prioritiesSupport the development of owned brands and product innovation initiativesIntroduce structure, pace and marketing best practice within a growing businessMonitor performance and use insights to continually improve marketing effectiveness and return on investmentThis is a highly visible role with the opportunity to make a tangible impact from day one.The Ideal Candidate8+ years’ marketing experience, ideally within a consumer-focused or high-growth businessProven experience of growing a brand and building market tractionStrong commercial mindset with a focus on measurable outcomesBroad experience across brand, digital, social media and integrated campaign deliveryA hands-on, creative and action-oriented approachStrong stakeholder management and communication skillsComfortable operating in a fast-paced, entrepreneurial environmentWhy Join?Shape the marketing strategy of an ambitious and growing consumer brandJoin a highly collaborative and entrepreneurial culture with real autonomyTake on a visible role with direct influence on business growthBenefit from a flexible hybrid working modelJoin the business at an exciting stage of expansion and brand developmentFor more information, please contact Eimear Walsh at Alternatives.