Senior Marketing Manager

BRIDGE is ramping up its marketing engine, and we're looking for a versatile, senior marketer to own how it comes to life. This is a hands-on generalist role: you'll shape and produce our content, manage our website, and deliver standout events, while running the marketing programs and operations that hold it all together. It's an ideal fit for a well-rounded marketer who likes wearing multiple hats and taking real ownership across a lean, high-impact team.Range matters here more than specialization: we want someone who can move fluidly between producing a campaign, refreshing the website, running an event, and keeping the operational engine humming.You'll work in close partnership with our Manager, Growth & Demand Generation, who owns the CRM as our system of record, sales operations and SDR orchestration, lead-generation strategy, and the direction of our ABM and multi-channel campaigns. You're the marketing-side counterpart who brings those campaigns to life and owns the broader marketing execution around them. Key Responsibilities:Content ProductionOwn the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scaleDirect content support and creative resources to deliver assets on time and on brandPartner with Product Marketing on the production of customer stories, sales collateral, and launch contentMaintain a central content library and ensure version control and brand consistencyWebsite ManagementServe as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenanceCoordinate with the design/creative agency on UX, design, and landing page creativeManage SEO hygiene, site performance, and analytics instrumentationEnsure the site stays current, on-brand, and aligned with active campaigns and launchesEventsSource, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-upOwn event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site executionCapture, route, and report on event-sourced leads and pipelineMeasure event ROI and continuously refine the event mix based on performanceMarketing OperationsOwn marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targetingBuild and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pagesOwn marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performsOwn the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrativeSupport the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops)Campaign Execution & ABM SupportOperationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to lifeExecute campaign setup, QA, launch, and reporting across channelsProvide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipelineVendor CoordinationAct as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendorsManage scopes, timelines, deliverables, and budgets across vendors to keep work on trackMaintain vendor relationships and ensure work meets quality and brand standardsDesired skills, education, and experience:A well-rounded marketing generalist with a proven track record across content, website, and events, plus the operational skills to run programs end to end. Range across the full role matters more to us than deep specialization in any one area6+ years in marketing, ideally in a B2B or technology environment, spanning both program/creative execution and marketing operationsComfortable owning a marketing automation/CRM platform (we currently use HubSpot): building lists, segmenting audiences, automation, and reporting. This is an important part of the role, but we’re hiring a rounded marketer, not a pure martech specialistStrong content instincts and the ability to manage production across writers, designers, and freelancersHands-on experience with website/CMS managementProven track record managing events end to end, including logistics and budgetsStrong project management skills with the ability to juggle multiple workstreams and deadlines simultaneouslyExperience coordinating external agencies, freelancers, and vendorsA self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratchExperience evaluating, migrating, or standing up a new CRM or marketing automation platformPlatform certifications (e.g., HubSpot, Marketo, Salesforce)Experience operationalizing ABM or multi-channel campaigns alongside a demand generation counterpartFamiliarity with SEO, web analytics (e.g., GA4), and A/B testingBasic HTML/CSS or no-code page-builder experienceThis a remote/work-from home position with occasional travel and an annual salary range of $115,000-$137,000.