Senior Marketing Manager

We need someone who owns marketing strategy and execution.About IrysIrys is a legal technology platform built on proprietary infrastructure, serving 300+ law firms and organizations with predominantly product-led growth. We are scaling GTM this summer and need someone to own the marketing function, build strategy around each persona, and execute it every single day.The RoleWe will hand you ICP persona profiles, signal definitions, and a marketing playbook foundation. Your job is to build the marketing strategy around each persona, prioritize campaigns and channels, run ads, coordinate vendors, manage events, produce collateral, and track performance. As volume grows, you will bring in junior support and build the team around you.What You Will OwnMarketing Strategy and PrioritizationOwn marketing strategy for each ICP persona, built on data and signal frameworks provided by the GTM LeadMake weighted prioritization decisions on campaigns, channels, and spend allocation day to dayDevelop positioning, messaging, and campaign briefs for each target segmentBuild and maintain the marketing calendar with clear priorities, owners, and deadlinesIdentify what is working, cut what is not, and reallocate resources accordinglyPaid AcquisitionOwn and optimize Google Ads and LinkedIn Ads campaigns end to endManage ad spend, conversion tracking, A/B testing, and bid strategyLaunch retargeting campaigns across platformsReport weekly on spend, impressions, clicks, conversions, and cost per leadBring in and manage junior ads support when volume requires itVendor and Agency CoordinationManage all external marketing vendors and agency relationshipsOwn the communication cadence: same-day responses, weekly check-ins, clear deliverable trackingCoordinate media collaborations and third-party content partnershipsHold vendors to timelines and output qualityEvents and Field MarketingManage all event logistics: registration, booth setup, materials, shipping, follow-upCoordinate merchandise and branded collateral productionOwn pre-event promotion and post-event lead captureBuild and maintain the events calendar and budget trackerCollateral and Content ProductionProduce sales enablement materials, one-pagers, case study layouts, and leave-behindsCreate and maintain demo decks, pitch materials, and product screenshotsCoordinate with design resources (internal or agency) to produce polished outputEnsure all public-facing materials are current, consistent, and on-brandMarketing OperationsManage CRM marketing data, list hygiene, and campaign taggingBuild and maintain lifecycle email sequences in coordination with GTM LeadOwn attribution tracking so every lead source is visibleMaintain dashboards that show what is working and what is notTeam BuildingIdentify where junior support, contractors, or virtual assistants can scale your executionHire, manage, and hold accountable any support resources you bring inBuild repeatable processes that someone else can run so your time stays on strategy and high-leverage workWhat We Are Looking ForYou have built or significantly scaled a marketing function at a B2B SaaS company. You have owned both the strategy and the execution. You have managed budgets, vendors, and junior team members. You are not someone who needs a team of specialists to produce output. You are the person who produces and then builds the team around you.You Should Have4-7 years in B2B marketing with increasing ownership, ideally at a startup or high-growth companyExperience building marketing strategy around defined ICPs and buyer personasHands-on experience running Google Ads and LinkedIn Ads with real spend and optimization cyclesComfortable producing collateral in Canva, Figma, or equivalent design toolsComfortable using AI tools like Claude, ChatGPT, and AI-assisted design platforms as part of your daily workflowExperience managing vendors, agencies, and junior team membersExperienced with CRM platforms, email automation, and campaign attributionAble to make prioritization calls and defend them with dataBonusLegal tech, compliance tech, or professional services marketing experienceEvent management experience including logistics and follow-upAbility to coordinate video production and product walkthrough creationHubSpot, Mailchimp, or similar platform expertiseCompensation: $140,000-$160,000 base · Early-stage equity grant with standard vesting · Remote (US) · Reports to GTM Lead · Start immediately