Senior Marketing Manager

About Re:Build ManufacturingRe:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America’s next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential.Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We’ve assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we’re leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment. Who we are looking forThis is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety. The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build’s cross-industry capabilities in industrial systems, automation, machine design/build, and battery technology. You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations.The position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services. This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization.What you get to doLead the generation and flow of high-quality MQL’s into the sales funnel for the assigned businesses.Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that inform strategic decisions.Develop, drive, and execute on targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team.Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology.Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity.Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader.Develop, drive, author, and compile technical content, including:Case studiesSpeaking engagementsWebinarsPrint and digital sales/marketingSupport overall company marketing goals and go-to-market strategy. Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businessesIdentify, develop, and execute strategy for non-traditional market segments. Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy. What you bring to the TeamExtreme attention to detail and exceptional organizational skillsSelf-motivated with the ability to work independentlyComfortable with multitasking in a high-pressure and deadline-driven environmentExcellent written and verbal communication skillsCurious, fast-learning, and resourcefulApplied understanding of basic marketing principlesCreative problem-solving skillsAbility to work well with a remote teamAbility to prioritize tasks and meet deadlines in a fast-paced environmentComfortable with using metrics to strive for continuous improvement and demonstrating the value of marketing initiativesEducation and/or Experience:Bachelor’s degree or equivalent experience in engineering, marketing, or a related fieldMinimum of 8 years of professional experience in a marketing position in an industrial systems, engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be idealCompetency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retentionStrong background of driving demand-generation programs that deliver measurable business results, including pipeline and revenueProven experience developing and accomplishing unified campaigns across multiple channels, including email, webinars, paid media, events, and social mediaProficient with Microsoft Office 365 SuiteCompetent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)Familiarity or experience with HubSpotThe BIG payoffWe are a company who is going to make a difference in the industries and the communities in which we choose to operate.Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!We want to work with people that reflect the communities in which we operate Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at 617.909.6275.