Senior Marketing Manager – Finland (CRM & Content)

Senior Marketing Manager – Finland (CRM & Content)What happens when you’re not just creating marketing campaigns, but taking ownership of howcustomers move from their first purchase to becoming loyal subscribers? That’s exactly what this role is about.Our client is an established, internationally operating digital company with successful onlinebusiness models and a strong focus on product, technology and innovation. They are now growing their presence in the Finnish market — and this is where you come in.As a Senior Marketing Manager, you will take ownership across CRM, content and customerengagement. You’ll drive the customer lifecycle, converting single-ticket buyers into subscribers and supporting retention, while coordinating content agencies, creators, influencers and social channels. This is a hands-on role with significant ownership for someone who enjoys execution as much as strategy.BenefitsHybrid working from co-working space in HelsinkiHigh level of ownership, autonomy and responsibilityOpportunity to help grow a new business in the Finnish marketVaried role across CRM, content, social and creator marketingDirect commercial impact on subscriber growth and retentionYour responsibilitiesOwn the CRM and lifecycle journey, from converting single-ticket buyers into subscribers through to retentionBuild and manage CRM automations and campaignsUse CRM as a commercial growth lever, focusing on subscriber growth, conversion and revenueManage the content pipeline, coordinating production and adaptation agenciesBrief and quality-check external agencies and content partnersManage creators and influencers, including briefing, contracting and performance follow-upOwn social media and community activity for the Finnish marketCreate and QA Finnish customer-facing contentManage multiple parallel workstreams across CRM, content and socialYour profile5+ years of B2C marketing experience, ideally with hands-on CRM/lifecycle ownershipProven experience building and managing CRM campaigns and automationsCommercial mindset with a track record of driving subscriber growth, conversion or revenueExperience managing external agencies and multi-agency content workflowsExperience with creators and/or influencersStrong Finnish copywriting and customer communication skillsExperience with social media and community managementStructured, proactive and comfortable working independently across multiple workstreamsHands-on executor who enjoys building campaigns, not just developing strategyIf you want to do more than develop marketing strategies and instead own execution and directlydrive customer and subscriber growth, this role gives you the opportunity to make a real impact while helping build the Finnish business.