Senior Marketing Operations Manager

Department: MarketingEmployment Type: PermanentLocation: Remote, United StatesReporting To: Director of Marketing OperationsCompensation: $130,000 - $150,000 / yearDescriptionVeriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers. This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.We are looking for a Sr. Marketing Operations Manager to join our Marketing Operations team. This role will partner closely with the broader Marketing team to own and optimize the marketing tech stack and integrations that power Veriforce’s go-to-market motion.This role is deeply focused on systems, integrations, and data governance in a complex multi-system GTM environment to ensure our tools and processes scale effectively with the business. You’ll own the marketing automation platform, Salesforce integrations, and data governance, ensuring Marketing and Sales teams can execute efficiently and trust the data they rely on. You will report to the Director of Marketing Operations.What That Means Day-to-dayOwn marketing systems with a focus on integrations, governance, and scalabilityManage the marketing automation platform and its integration with Salesforce and other GTM toolsOversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales OperationsSupport SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed Maintain documentation, change management, and process governance for the marketing tech stackSupport cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as neededCollaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirementsMonitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM executionOwn marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signalsDesign and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automationPartner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changesExecute against defined established lifecycle frameworks, routing logic, and data governance standardsTrack marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.What You’ll Need To Be Successful Experience in Marketing Operations within SaaS or high-growth startupsDeep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and SalesforceExperience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency Skilled at diagnosing and resolving technical issues in a multi-system GTM environmentStrong understanding of lead routing, lifecycle management, and data governance best practices Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolveBonus if you haveExperience working with event-based or signal-driven data to support lifecycle automation and GTM workflowsExperience implementing and maintaining system changes using structured testing, deployment, and validation workflowsSQL experience or familiarity with BI tools for data validation and troubleshootingWhat You’ll Get In ReturnHere are just a few of the great reasons you should join our team! Work with a global team! We have colleagues and customers across North America and overseas.Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to build your career. Veriforce provides100% paid employee medical and dental insuranceMonthly contributions to Health Savings AccountsA 401(k) match that is immediately fully vestedOutstanding time off benefitsPaid time off for volunteer activitiesRemote workAll job offers will be contingent on successful completion of a drug screen and background check.