Senior Performance Marketing Manager

Location: Thessaloniki, GR (Hybrid Available)Experience: 3+ YearsEmployment Type: Full-TimeAbout VitaminAt Vitamin, we design and execute high-impact digital solutions that empower businesses to scale. Based in Thessaloniki, we operate on a hybrid working model, blending collaboration with autonomy. Our expertise spans across the entire digital ecosystem, and we pride ourselves on delivering sophisticated, data-driven performance marketing strategies that tie directly to our clients' bottom-line business growth.The RoleWe are seeking an ambitious, analytical, and commercially-minded Senior Performance Marketing Manager with 3+ years of experience to drive our clients' digital growth strategies. Beyond mastering performance campaigns, you will act as a trusted strategic consultant, leading high-level conversations, analyzing client business models, and setting up advanced tracking frameworks to ensure precision in measurement.Key ResponsibilitiesCampaign Strategy & Management: Strategize, launch, and optimize advanced performance campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn to maximize ROI/ROAS.Advanced Tracking Setup: Architect and implement complex tracking infrastructures using Google Tag Manager (GTM), GA4, Meta Pixel, and Conversions API (CAPI).Business Consulting: Lead high-level strategic discussions with clients, translating digital metrics into actionable business insights and growth opportunities.Data Analysis & Optimization: Perform deep data analysis to identify trends, audience opportunities, and execute systematic A/B testing strategies.Strategy Presentations: Partner with internal teams to form and present unified digital strategies to clients.Requirements & QualificationsExperience: 3+ years of proven, hands-on experience in Performance Marketing (PPC, SEM, SMM) managing scaling budgets, preferably in an agency environment.Technical Mastery: Deep practical knowledge of Google Tag Manager (GTM), server-side tracking, and multi-channel attribution configurations.Commercial Acumen: Strong business-level understanding; ability to analyze a client’s business model, unit economics, and growth metrics.Communication Skills: High proficiency in presenting strategies to stakeholders, managing client expectations, and working within a team.Ownership: Problem-solving mindset with the ability to take full ownership of accounts and thrive under tight deadlines.Language: Fluency in both Greek and English (written and verbal).What We Offer (Benefits)Competitive Compensation & Rapid Advancement: A highly competitive remuneration package tailored to your seniority, with fast-track career progression.Softweb Digital Eco Symmetry Training: Regular corporate webinars and training sessions covering all sectors of the digital ecosystem (Software, Digital Marketing, Cyber Security, and AI).Modern Work Culture: Hybrid working model offering great work-life balance and the flexibility to deliver results using fresh thinking and innovation.The Team: A vibrant, fast-growing, and professional working environment where we work hard but succeed together.