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Encord

Senior Product Marketing Manager

San FranciscoSalary not listed3 weeks ago
Market rate for Marketing Manager $118,209–$145,753 avg (661 roles with published salary)

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About us

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.

 

Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

 

The role

We are looking for a rockstar Product Marketing Manager to join our Marketing team. You will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.

What you'll do

  • Own the messaging of Encord, as well as the messaging for platform-wide capabilities

  • Amplify platform-level messaging through the Encord website and channels

  • Build and deliver sales enablement with high CSAT scores with field teams

  • Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline

  • Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value

  • Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP

  • Help build a product our customers love

  • Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

Who we're looking for

  • A proven track record in product marketing with experience on technical products

  • Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market

  • Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans

  • Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns

  • Comfortable owning and running direct customer engagements

  • Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects

Experience requirements

  • 3-5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups

  • Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives

  • Deep understanding of the Data and AI space

  • Experience building compelling technical and business content

  • Proven ability to collaborate with sales, growth marketing, and product teams

  • Preferred: technical academic background (BS in Computer Science or related discipline)

Why Encord

  • Competitive salary, commission, and meaningful equity in a high-growth start-up

  • Clear, accelerated growth opportunities as the company scales rapidly

  • Strong in-person culture: 4 days/week

  • Flexible PTO to fully recharge

  • Annual learning & development budget

  • Comprehensive health, dental, and vision coverage

  • Frequent travel opportunities across the U.S., London, and Europe

  • Bi-annual company offsites, daily lunches & dinners, and monthly socials

Application questions

When you apply to this Senior Product Marketing Manager role, Encord asks the following screening questions:

  • How do you pronounce your name? short answer
  • What are your preferred pronouns? short answer
  • Current Location required
  • Preferred location? required · short answer
  • This role is based out of our office in the city where it is posted, with an expectation of 4 days a week in-person at your assigned location. Does that work for you? required · yes / no
  • Are you open to relocation for this role? required · short answer
  • Will you now or in the future require visa sponsorship to work in the country where this role is based? required · yes / no
  • What is the earliest you would want to start? required · short answer
  • Do you have any deadlines or time constraints we should be aware of? written answer
  • Why do you want to work at Encord? (Great answers are often 200-400 words) written answer

Captured from the employer's application form. Questions can change; check the live application for the current set.

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