Senior Product Marketing Manager

About SurfacedSearch is being rewritten. The queries that used to go to Google now land in ChatGPT, Perplexity, Claude, and Gemini - and most brands have no idea how they appear in those answers, or whether they appear at all.Surfaced gives brands the tools to track, understand, and improve their visibility across AI-powered search engines. We are a fast-growing, international team working on a problem that is becoming impossible to ignore. Our customers range from in-house marketing teams to agencies managing visibility for some of the most recognized brands online.We are at a pivotal stage. The category is forming, the demand is accelerating, and we need a senior marketer who can help us define both.The RoleThis is not a support role. You will own marketing at Surfaced - strategy, execution, and outcomes. You will work directly with the founding team and have real influence over how the company positions itself, acquires customers, and builds its reputation in a market that did not exist two years ago. If you are looking for a role where you manage campaigns inside a predefined playbook, this is not it. If you want to build something that matters, read on.What You Will Own-Positioning and messaging. Define how Surfaced communicates a category most of the market is still learning to name. Every channel, every audience, every touchpoint.-Demand generation. Design and run the channels that drive qualified pipeline - content, SEO, AEO, email, partnerships, and paid where the data supports it.-Brand authority. Establish Surfaced as the credible voice in AI search visibility and GEO. Earned media, thought leadership, community presence, and strategic partnerships.-Customer understanding. Speak to customers regularly. Translate what you learn into campaigns, messaging refinements, and product feedback that the whole team acts on.-Market intelligence. Monitor the competitive landscape, track how the AI search category is evolving, and ensure we are always positioned ahead of the shift rather than behind it.What We Require-A minimum of five years in B2B SaaS marketing, with at least two years in a senior or lead role where you held full ownership of marketing strategy.-Demonstrated experience building demand generation programs from early stages not inheriting an established pipeline, but constructing one.-Deep working knowledge of SEO, content strategy, and distribution. Familiarity with AEO, GEO, or AI search is a significant advantage.-Strong analytical capability. You make decisions based on data and can clearly articulate the reasoning behind every meaningful spend or strategic shift.-Exceptional written communication. You can take a technically complex product and make it immediately legible to a VP of Marketing, a CMO, or a founder. Your writing does not require editing.-Proven ability to operate with autonomy. You do not wait for direction. You identify the problem, propose the approach, and execute.-Experience working in or with international teams across time zones.-A portfolio or track record that demonstrates genuine marketing results - pipeline generated, categories influenced, audiences built.Why SurfacedYou will be joining at the moment the category is being defined. The decisions made in the next twelve months will shape how Surfaced is perceived for years. That is not a small opportunity.Compensation is competitive and structured to reflect both your experience and your contribution to growth. As the company scales, so does the upside.You will work with a focused, international team that moves quickly and takes the work seriously without taking itself too seriously. No bureaucracy. No approval chains that slow everything down. Direct access to decision-makers from day one.The problem we are solving is real, the timing is right, and the market is moving toward us. This is a role for someone who wants to be part of building something, not managing something that already exists.The Application - Read This CarefullyWe do not begin with CVs. We begin with thinking.Before you apply, spend time with Surfaced. Use the product. Understand what we do, who we serve, and how we talk about it. If you cannot explain what Surfaced does in two sentences, you are not ready to apply yet.Then complete the following:Step one. Go to getsurfaced.ai and run the tool on a brand of your choice - your own, a competitor's, or one you find genuinely interesting.Step two. Using what you found, create a short marketing asset of your choice. This could be a LinkedIn post, a one-page campaign brief, an email sequence opener, a positioning statement, a content strategy outline, or any format you believe best demonstrates your thinking. The only requirement is that it is built around the real data you pulled from the tool and that it is something you would actually publish or present.Step three. Add a brief cover note - no longer than half a page - answering the following:What did the data reveal that surprised you or that you would not have assumed?What is the single most important thing you would change about how Surfaced markets itself right now, and why?We are not looking for polish. We are looking for a point of view, genuine engagement with the product, and the kind of thinking that tells us you can do this job. The strongest submissions will show creativity, strategic clarity, and a real understanding of the brand.Candidates who submit a generic cover letter or a CV without completing the above will not be reviewed.Send everything to [email protected] We review every submission and respond within seven days.