Senior Strategy Lead (B2B Brand & Marketing)

Job Title: Senior Strategy Lead (B2B Brand & Campaign)Reports To: CEO (with close partnership across Client Services, Creative and Operations)About UsThe Toubes Agency delivers strategic and creative solutions to complex marketing challenges, pushing the boundaries of “what if” to achieve real results. We are a full-service marketing firm led by senior executives who understand our clients' needs intimately. Our focus is on providing exceptional service, quick and thorough understanding of our clients’ industries, and executing programs that deliver measurable outcomes.Our Values· BE MAGICAL: Deliver exceptional service, work product, and thinking. Be creative, have fun, and make every touchpoint matter.· BE YOU: Embrace diversity, showcase your unique experiences, and offer opinions without judgment.· BE KIND: Treat everyone with respect, assume positive intent, and lift each other up.· BE GENUINE: Own your mistakes, learn from them, and act with integrity.· BE INVESTED: Own your role, invest in the team’s success and stay passionate about client’s growth, our mission, and your personal development to achieve meaningful results.· AND CELEBRATE: Recognize successes and celebrate each other along the way.The RoleWe're looking for an experienced Senior Strategy Lead to shape strategic thinking across our client portfolio. This is a hands-on role for someone who loves solving complex business challenges. You'll lead research, uncover insights, define positioning, shape campaigns and help our clients make smarter marketing decisions. You'll also be a trusted advisor to senior client leaders and an important partner in helping our agency win and grow business. This is not a management role but can grow into one over time as we build the agency's strategy function. We're looking for someone who enjoys doing the work, collaborating closely with account and creative teams and serving as the agency's strategic expert.ResponsibilitiesLead Brand & Marketing StrategyDevelop brand positioning, messaging frameworks and value propositions.Build customer journeys, audience strategies and go-to-market plans.Create campaign, content and channel strategies that connect business goals to marketing execution.Translate research into clear strategic recommendations and creative briefs.Lead Research & Insight DevelopmentDesign and lead qualitative and quantitative research efforts.Conduct stakeholder, executive and voice of customer interviews.Coordinate external research partners when appropriate.Perform market, competitive and audience analysis.Turn complex information into clear, actionable insights.Partner with ClientsLead strategy workshops and discovery sessions.Present recommendations to senior marketing and business leaders.Build trusted relationships with client teams by bringing thoughtful, practical advice.Help clients connect marketing decisions to business outcomes.Drive Agency GrowthPartner with Account and Operations on project scoping, staffing and estimates.Support new business pitches and proposal development.Help identify opportunities to expand strategic work within existing clients.Contribute to annual client planning and business growth initiatives.Collaborate Across the AgencyPartner closely with Account, Creative and Operations teams throughout projects.Ensure strategic thinking carries through execution.Bring new thinking, methodologies and AI-enabled approaches into the agency.Qualifications8-12+ years of experience in brand strategy, marketing strategy or strategic planning within a marketing, branding or advertising agency.Deep experience developing brand positioning, messaging frameworks and integrated marketing strategies.Experience leading research, stakeholder interviews and insight development.Strong understanding of B2B marketing, particularly complex buying environments.Experience facilitating executive workshops and presenting to senior client leaders, including CMOs and business executives.Demonstrated success translating research into compelling strategic recommendations that inspire creative work.Experience contributing to new business, proposals and client growth planning.Excellent communication, facilitation and presentation skills.Curious, collaborative and comfortable working independently in a fast-moving environment.Our BenefitsFull benefits including medical, dental, vision, life, disability, and savings accounts401k plan with company matchFlexible paid time offRemote roleOpportunity to growA fun and energetic team environment!About the jobCan be based anywhere in the US - preference for east or central time zones.Why Join Us?Lead the strategy function for a growing agency working with top-tier clients.Shape brand and campaign strategies that influence how businesses connect with audiences.Collaborate with Account and Creative leaders to bring bold ideas to life.Opportunity for career growth into executive-level strategic leadership.A supportive, dynamic, and creative culture that values innovation and results.If you’re a strategic thinker who thrives at the intersection of research, creativity, and marketing execution, we’d love to hear from you! Apply today to join our growing team.