Shopify Marketing Manager

Company: PetPortraits.com Location: Fully Remote Compensation: $100,000–$110,000 + Performance BonusesAbout PetPortraits.comPetPortraits.com is owned and operated by Support Pets, serving millions of pet owners nationwide. PetPortraits.com creates premium custom pet portraits that customers proudly display in their homes and gift to the people they love. We operate in an emotional, high-margin category with a strong product-market fit and significant growth potential.We’re part of a larger ecosystem alongside SupportPets, which serves millions of pet owners nationwide. This gives us access to warm distribution, shared learnings, and a built-in customer audience that most DTC brands never have.We’re looking for a high-performing operator to own growth and help run the ecommerce business day to day.Role OverviewWe want someone who takes ownership of revenue.As the Shopify Marketing Manager, you’ll oversee customer acquisition, conversion optimization, retention, offer testing, and operational execution across the business. You’ll work directly with leadership to scale acquisition profitably, improve customer lifetime value, and help build a faster, cleaner, more profitable operation.This is a fully remote role. We care about outcomes, speed, accountability, and ownership — not office attendance.If you enjoy moving fast, testing aggressively, solving problems, and making numbers go up, you’ll thrive here.Key ResponsibilitiesGrowth & Performance MarketingManage paid acquisition across Meta, Google, TikTok, and other channelsImprove CAC, ROAS, AOV, MER, and overall marketing efficiencyLaunch and test new offers, bundles, upsells, seasonal promotions, and campaignsCoordinate creative production for ads, landing pages, and performance assetsBuild and optimize influencer, affiliate, and referral programsOwn email and SMS marketing flows (Klaviyo preferred)E-Commerce OperationsManage Shopify storefront performance and merchandisingImprove conversion rates across PDPs, checkout flows, and funnelsCoordinate with customer support and fulfillment teamsMonitor inventory signals, shipping issues, refunds, and customer experienceEnsure site speed, UX, and merchandising remain optimizedManage agencies, freelancers, and external partners effectivelyAnalytics & ReportingBuild dashboards and track KPIs dailyIdentify bottlenecks and opportunities quicklyMake data-driven recommendations to improve performanceForecast revenue and campaign performanceMaintain a consistent weekly testing cadenceWhat Success Looks LikeWithin 90 DaysPaid acquisition channels are organized and scaling profitablyConversion rates improve across key funnelsEmail and SMS revenue increasesReporting becomes clear, actionable, and consistentWeekly testing cadence is operationalTeam communication and execution improveRevenue becomes more predictableWithin 12 MonthsCompany revenue has materially grownCustomer acquisition costs are lowerCustomer retention and repeat purchases increaseThe ecommerce operation runs faster, cleaner, and more profitablyScalable systems and processes are in placeRequirements3–5+ years in ecommerce growth, operator, or performance marketing rolesStrong Shopify experienceProven experience scaling paid ads profitablyDeep understanding of funnels, CRO, AOV, retention, and lifecycle marketingAbility to manage agencies and freelancers independentlyStrong analytical, operational, and problem-solving skillsBias toward action, speed, and accountabilityComfortable working independently in a fully remote environmentBonus PointsExperience working with pet brandsExperience w/ shopify dev & integrations DTC consumer products backgroundExperience with subscriptions or continuity offersStrong creative instinctsCopywriting experienceWho Will Thrive HereOperators who think like ownersMarketers obsessed with testing and iterationPeople who move quickly without sacrificing trust or qualityBuilders who care about outcomes, not meetingsCompensation & BenefitsBase Salary: $100,000–$120,000Performance bonuses tied to growth metricsSignificant upside for exceptional performanceFully remote work environmentDirect access to leadership and strategic decision-making