Sr. Marketing Manager

Marketing ManagerPosition OverviewThe Sr. Marketing Manager, is responsible for leading the development, management, and execution of client-facing marketing content and assets that support branch events, workshops, and local engagement efforts coming from Financial Consultants and branches. This role serves as the centralized owner of messaging, templates, and content processesensuring materials are scalable, compliant, and easy for the field to use.This role focuses on content, assets, and execution processes, partnering with cross-functional teams to bring strategies to life.Key ResponsibilitiesDevelop and execute integrated digital marketing strategies (SEO, SEM, PPC, paid social, programmatic) to drive awareness, traffic, leads, and revenue.Plan, launch and optimize performance marketing campaigns across Google Ads, social platforms, and display networks with ongoing A/B testing and conversion rate optimization.Build and manage demand generation and lead nurturing programs using marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce).Define audience segmentation, creative messaging and content strategy for acquisition and retention (content marketing, email marketing, landing pages).Own analytics and reporting: implement tracking (Google Analytics, Google Tag Manager), build KPI dashboards (Tableau, Power BI), and provide actionable insights to stakeholders.Lead product marketing and go-to-market activities including positioning, competitive analysis, pricing support, sales enablement and product launch campaigns.Manage website and CMS strategy (WordPress, Drupal), CRO initiatives, and oversee HTML/CSS updates with development teams.Oversee marketing operations including tag management, data hygiene, lead routing, attribution modeling and campaign tagging standards.Collaborate with creative teams on assets and multimedia production (video production, Adobe Creative Suite) to ensure on-brand execution.Plan and manage marketing budgets, forecasting, vendor relationships, and agency partners to maximize ROI.Coordinate events and trade shows end-to-end strategy, logistics, booth production, and post-event follow-up.Coach and mentor marketing team members, set performance goals, and collaborate with sales, product and executive teams to align on priorities.QualificationsBachelors degree in Marketing, Business, Communications or related field; MBA preferred.5+ years marketing and project management experienceProficient in Microsoft Office applications Experience in Workfront a plus, but not required Experience with Salesforce a plus, but not required Ability to collaborate with a range of partners across marketing and business. Organized, detail-oriented, strategic thinker, self-driven Strong project management and communication skillsIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word [email protected] forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BB14-1987730 -- in the email subject line for your application to be considered.Brenna Belardinelli - Recruitment Strategist, EnterpriseFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.This job was first posted by Creative Circle on 05/22/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.This job was posted on 05/22/2026 and is open for 60 daysEverforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.Copyright © 2026 Everforth, Inc. All rights reserved.