Talent Attraction Marketing Lead – CEE

Job TitleTalent Attraction Marketing Lead – CEEJob DescriptionWe are looking for a Talent Attraction Marketing Lead to drive candidate attraction across the Central & Eastern Europe region.This role sits at the intersection of Talent Acquisition, Digital Marketing, and AI-enabled recruitment and is focused on building scalable, performance-driven strategies that generate qualified candidate pipelines.As automation tools (e.g., Talkpush) streamline candidate processing, this role ensures high-quality, well-targeted candidate inflow, optimizing the full funnel from awareness to application.What You Will DoDigital Talent Demand Generation Own and drive digital talent attraction strategy across CEE marketsPlan and execute paid digital campaigns (Meta, LinkedIn, Google, TikTok) aligned with hiring demandManage and optimize the end-to-end candidate funnelMonitor and improve performance metrics (CPH, CPL, conversion rates, time-to-fill contribution)Optimize channel mix, targeting, creatives, and budget allocation based on performance insightsPartner closely with Talent Acquisition to translate hiring needs into data-driven marketing plansWork with Digital Marketing teams and/or agencies to ensure campaign effectiveness and accountability Organic Social Media for Talent Attraction Define and guide organic social media strategy aligned with hiring prioritiesEnsure consistency of messaging across markets, leveraging EVP where relevantSupport local teams with content direction and frameworks (not execution-heavy role)Employer Brand & Reputation Support employer branding initiatives as supporting levers for attractionContribute to reputation management (e.g., Glassdoor, local platforms)Ensure alignment between brand positioning and hiring needsWhat You Bring 7+ years of experience in digital marketing / performance marketing (talent environment)Strong hands-on experience with paid media campaigns (Meta, LinkedIn, Google; TikTok is a plus)Proven ability to manage and optimize lead generation or conversion funnelsStrong understanding of:campaign performance metricsaudience targeting & segmentationbudget allocation & optimizationA/B testing and continuous improvementExperience working with data, dashboards, and performance reportingAbility to collaborate cross-functionally with Talent Acquisition, Marketing, and external partnersStrong business acumen and ability to translate hiring demand into marketing actionsExperience in recruitment marketing is a strong advantage, but candidates from performance marketing backgrounds who can translate their expertise into talent attraction are highly relevant.