US Marketing Manager B2B

Yaspa started in 2017 as ‘Citizen’, a company with the vision of connecting identity and payments. Over the years our product offering has evolved and sometimes pivoted a little, but that focus has remained the same. We believe there is a sweet spot in the combination of payment and identity data that will dramatically improve payment velocity, security and consumer trust.We use open banking to power real-time payments and instant verification. For operators, that means lower costs, stronger security, and faster growth. For customers, it’s a simple, seamless experience every time.In June 2025 we were delighted to announce Series A led by Discerning Capital, which will ensure our growth continues not just across Europe but also entering the US market.About the Role:Reporting into the global CMO, you’ll lead all aspects of US marketing strategy and execution, with a focus on demand generation, brand positioning, and market activation. Working closely with our sales, product and UK-based marketing teams, you’ll localise our messaging, forge industry partnerships, and make our arrival in the US gambling - and payments - spaces unmissable.Key Responsibilities:Market launch: Own and execute the go-to-market strategy for the US, including launch campaigns, event presence, and PR.Brand awareness: Drive top-of-funnel activity and brand visibility across the gambling and iGaming ecosystem in the US and, potentially, adjacent sectors.Content & messaging: Adapt and develop compelling content and messaging tailored to US operators, regulators, and partners.Event & industry marketing: Plan and manage presence at key US gambling industry events, conferences, and trade shows.Media & PR: Work with agencies to secure media coverage, thought leadership, and speaking opportunities in relevant industry outlets.Digital campaigns: Oversee localised digital marketing efforts including paid media, social campaigns, email, and SEOStakeholder engagement: Collaborate with sales, product, and compliance teams to align marketing with commercial objectives.Budget: Build, plan and manage the US marketing budget, ensuring cost-effective execution and maximum ROI across all channelsData & reporting: Define KPIs, track performance, and report on marketing ROI to global leadership. Own and manage US marketing budget, ensuring cost effective execution to maximise ROI across all channelsBuild a team: Recruit for key roles as the company buildsWhat We’re Looking For7+ years of B2B marketing experience in fintech, payments, or regulated/professional services sectors - experience in gambling or iGaming a major plus.Proven experience launching or growing a brand in a new market - ideally US-specific.Strong strategic planning and campaign execution skills with a hands-on, entrepreneurial mindset.Excellent written and verbal communication skills, with the ability to localise UK messaging for a US audience.Experience with digital marketing platforms, CRM (we use HubSpot, and analytics tools.Willingness to travel for industry events and team collaboration.Nice to haveDeep understanding of the US iGaming/payments landscape, stakeholders, and regulatory considerations.Qualities:Calm under pressure and able to lead US Marketing campaigns.A strong sense of ownership and accountability.Empathy for users combined with technical confidence.Highly organised and able to manage competing priorities.Eager to improve systems, processes, and tools continuously.Key DetailsReporting to: CMOHours: Full timeLocation Atlanta - Hybrid model (2-3 days a week on-site)Working with YaspaWe are a fun, collaborative team based across London, Leeds, Athens and Atlanta. Benefits of working with us include:A strong focus on culture — We’re a friendly bunch who work hard and support each other; if you’re excited by personal and professional growth, and being able to really make your mark, then this is the place for you.Flexible hours and hybrid working — As an Atlanta based team member, we are in the office 2-3 days a week where we collaborate and learn from each other. This is matched by the balance of WFH to allow you to manage your days autonomously.Choice of tech — It’ll probably be a Macbook, but we do give you the choice of which machinery you’d like to work on just in case you’re a die-hard Linux or Microsoft user.WFH set-up allowance — Along with your new laptop, we will also provide you an allowance so you can get your perfect set-up sorted.Quarterly socials — The Yaspa team is fun and curious, so we make sure we get together regularly to enjoy ourselves and build connections across our offices.Mental and physical health support — We provide you with an app that’s specially tailored to support your health, as well as access to 24-hour advice and free GP appointments. You can also access counselling and use the app for all parts of your life.Generous PTO — Competitive paid time off so you can recharge properly. Emails off, sunnies on.401(k) — Retirement plan with employer contributions for planning ahead.Next stepsPlease apply via LinkedIn with your CV and a covering letter explaining why you think you’re the right person for this role. You can find out more about us at yaspa.com.Yaspa Limited is a company registered in England and Wales and regulated by the Financial Conduct Authority as a payment institution. Please note that as an equal opportunities employer, Yaspa is committed to the equal treatment of all current and prospective employees and does not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualifiedapplicants from a wide range of backgrounds to apply and join Yaspa.