Vice President Marketing

About the Position:Upserve is seeking a strategic and results-oriented Vice President of Marketing to lead thecompany's end-to-end marketing strategy and execution. The VP of Marketing will beresponsible for accelerating customer acquisition, driving merchant engagement, strengtheningthe Upserve brand, and supporting revenue growth across our payments, restauranttechnology, and financial services businesses, including Merchant Cash Advance (MCA).This executive will lead a high-performing marketing organization spanning demand generation,product marketing, customer lifecycle marketing, digital marketing, brand, communications, andmarketing operations. The ideal candidate combines strategic vision with operational excellenceand has a proven track record of building scalable B2B SaaS, fintech, or payments marketingorganizations.Key Responsibilities: Marketing Strategy & Growth ● Develop and execute a comprehensive marketing strategy aligned with Upserve'sgrowth objectives.● Drive customer acquisition across payment processing, restaurant technology solutions,and embedded financial products.● Build integrated marketing programs that increase qualified pipeline, merchantacquisition, customer retention, and lifetime value.● Establish annual marketing plans, budgets, and measurable performance goals.Demand Generation ● Own marketing-generated pipeline and contribution to new customer acquisition.● Optimize multi-channel campaigns across digital, content, email, events, partnerships,referral programs, and field marketing.● Improve conversion rates throughout the marketing and sales funnel.● Partner closely with Sales to maximize lead quality, speed-to-lead, and revenueconversion.Product Marketing ● Lead product positioning, messaging, competitive intelligence, pricing support, and goto-market strategies.● Launch new products and enhancements that drive merchant adoption and revenuegrowth.● Develop compelling value propositions for restaurants, hospitality businesses, and smallbusiness owners.Customer Marketing & Retention ● Create lifecycle marketing programs that increase onboarding success, productadoption, customer engagement, and retention.● Partner with Customer Success and Sales to improve Net Revenue Retention (NRR)and Gross Revenue Retention (GRR).● Develop campaigns supporting merchant expansion opportunities, including paymentsoptimization and MCA renewals.Brand & Communications● Strengthen Upserve's market positioning as a trusted partner for restaurant technologyand commerce.● Oversee brand strategy, public relations, thought leadership, social media, contentmarketing, and customer advocacy.● Ensure consistent messaging across all customer touchpoints.Marketing Analytics & Operations● Establish a data-driven marketing culture focused on measurable business outcomes.● Collaborate with RevOps to build executive dashboards tracking campaign performance,pipeline generation, CAC, marketing ROI, conversion rates, and customer acquisitionefficiency.● Optimize marketing technology, automation platforms, CRM integration, attributionmodels, and lead management processes in conjunction with RevOpsLeadership● Recruit, develop, and lead a high-performing marketing organization.● Foster a culture of innovation, accountability, experimentation, and continuousimprovement.● Collaborate closely with Product, Sales, Customer Success, Finance, and ExecutiveLeadership to achieve company objectives.● Present marketing strategy, performance, and investment recommendations toexecutive leadership and the Board as needed.Required Qualifications:●12+ years of progressive B2B marketing leadership experience.● 5+ years leading high-performing marketing teams at the director level or above.● Demonstrated success driving growth within SaaS, fintech, payments, restauranttechnology, or financial services organizations.● Proven experience building demand generation programs that deliver measurablepipeline and revenue growth.● Strong expertise in digital marketing, lifecycle marketing, product marketing, marketinganalytics, and CRM platforms.● Experience managing multi-million-dollar marketing budgets.● Exceptional leadership, communication, and executive presentation skills.Preferred Qualifications:● Experience serving SMB customers, particularly restaurants or hospitality businesses.● Experience marketing embedded finance, payment processing, lending, or merchantcash advance products.● MBA or equivalent advanced business experience.Why This Role is Worth Your Time:$200,000- $230,000 base salary (DOE)Health insurance, 401k, PTO, etc.Disclaimer: Responsibilities may evolve as Upserve grows—flexibility is key. This position is part of LinkedIn’s Full-Service Hiring beta program and is open to candidates performing services in the U.S. (excluding AK, HI, NV, SC, and WV). We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.