Vice President of Marketing

Company Description SIGnAfrika, an initiative of the Nakwa Arms Foundation, is a campaign dedicated to promoting sign language and expanding employment opportunities for Deaf individuals in Ghana and across Africa. The organization works to bridge communication gaps between Deaf and hearing communities, addressing barriers that impact homes, workplaces, and social settings. With an estimated 70 million Deaf people in Africa, SIGnAfrika focuses on practical solutions that foster inclusion, understanding, and shared progress. As part of its mission, SIGnAfrika offers free sign language tuition for individuals and organizations, helping participants communicate with Deaf people, understand Deaf culture, and recognize the value of hiring qualified Deaf professionals. The campaign also encourages broad support from families, frontline workers, interpreters, and organizations committed to social impact and inclusive development.Role Description The Vice President of Marketing is a full-time, remote leadership role responsible for building and executing SIGnAfrika’s overall marketing strategy to expand the reach and impact of the campaign across Ghana and Africa. This role oversees brand development, marketing communications, and public relations to position SIGnAfrika as a leading voice in Deaf inclusion, sign language education, and employment advocacy. Day-to-day responsibilities include designing and implementing marketing plans, guiding digital and offline campaigns, and using data-driven insights to grow awareness, participation, and partnerships. The Vice President of Marketing will collaborate closely with leadership, program, and fundraising teams to align messaging, support donor engagement, and promote training programs and advocacy initiatives. The role also includes managing external agencies or contractors as needed, ensuring consistent, accessible, and culturally sensitive communication across all channels.Qualifications Strong strategic marketing capabilities, including experience in Marketing, Marketing Management, and Market Planning.Proficiency in Market Research to understand target audiences, measure campaign performance, and inform data-driven decision-making.Public Relations experience to build and maintain relationships with media, partners, stakeholders, and the broader community.Proven leadership experience in a senior marketing role, ideally within non-profit, social impact, education, or advocacy organizations.Demonstrated ability to develop and execute multi-channel campaigns (digital, social, email, events, and partnerships).Excellent written and verbal communication skills, with the ability to adapt messaging for diverse audiences and cultures.Experience managing budgets, timelines, and performance metrics in a fast-paced, mission-driven environment.Comfort working remotely, with strong organizational skills, self-management, and collaboration tools proficiency.Commitment to inclusion, accessibility, and human rights; familiarity with Deaf culture, disability advocacy, or sign language is a strong