Vice President of Marketing (DocUpdate)

DocUpdate is building the physician network modern healthcare has been missing.We connect clinicians, patients, and industry partners through free, HIPAA-compliant, mobile-first tools that accelerate access to treatment. Our platform helps healthcare providers prescribe faster, navigate patient access barriers, communicate across languages, and connect with the resources they need to care for patients without added friction.Founded by dermatologist Dr. Osama Hashmi, DocUpdate is physician-led, clinician-first, and growing quickly because providers trust us. We are not building healthcare software for administrators. We are building practical tools for clinicians on the front lines of care.We are looking for a VP of Marketing to help define the next era of the DocUpdate brand and scale one of the most influential physician communities in healthcare.This is not a traditional healthcare marketing role.We want someone who understands how iconic brands create identity, belonging, aspiration, and cultural relevance. Someone who can build a movement around a product experience. Someone who knows how to make clinicians feel like they are part of something important.The right person has likely helped build brands that became categories unto themselves — through storytelling, community, events, content, and taste. Think: Soho House, Equinox, SoulCycle, Peloton, Slack, or The Wing in its early years.You understand that great brands are not built through paid ads alone. They are built through emotional resonance, community trust, consistency, founder storytelling, and experiences people want to talk about.At DocUpdate, the mission is real:Help clinicians deliver care faster and remove friction from the treatment journey.What You’ll Own: You will lead the full marketing function across brand, growth, content, community, and experiential.You will help transform DocUpdate from a fast-growing healthcare app into the most trusted and recognizable physician network in the country.Core ResponsibilitiesBrand & NarrativeDefine and evolve the DocUpdate brand as the company scalesBuild a culturally relevant healthcare brand clinicians genuinely want to be associated withShape messaging across every touchpoint while preserving trust and clinical credibilityEnsure the brand consistently reflects our physician-first identity and voiceTranslate complex healthcare workflows into clear, compelling storytellingFounder Brand & Executive VisibilityBuild a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcareDevelop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and videoCreate a scalable content engine around founder insights, physician advocacy, innovation, and access to careHelp position DocUpdate as the trusted voice connecting clinicians, industry, and patient accessGrowth MarketingOwn clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketingWork with team to scale physician acquisition efficiently while maintaining brand quality and trustProvide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platformsSupport full-funnel growth systems with strong attribution and performance analyticsDrive app downloads, clinician verification, activation, and retentionCommunity & Physician Council GrowthExpand and strengthen the DocUpdate physician community and advisory networkCreate programs that increase engagement, loyalty, referrals, and clinician advocacyDevelop meaningful clinician experiences online and in-personBuild community initiatives that feel premium, valuable, and relationship-driven — not transactionalHelp physicians feel connected to each other, not just to the productEvents & ExperientialOwn DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiencesCreate healthcare experiences people genuinely want to attendElevate DocUpdate’s physical presence at conferences and industry gatheringsBuild experiences that strengthen community, trust, and word-of-mouth growthContent & CreativeLead content strategy across video, social, editorial, email, podcasts, physician stories, and campaignsBuild highly shareable content clinicians actually engage withOversee creative direction and maintain exceptional brand standardsDevelop campaigns that feel modern, intelligent, human, and clinically groundedCreate viral product launches and moments that earn attention organicallyTeam LeadershipRecruit and lead a high-performing modern marketing teamBuild a culture of creativity, speed, accountability, and tastePartner closely with product, partnerships, operations, and leadershipBring structure and prioritization to a fast-moving organizationWhat We’re Looking For: Required Experience7+ years in marketing, brand, growth, or community leadershipExperience building culturally relevant brands with passionate communitiesProven success leading multi-channel acquisition and growthStrong background across:Paid mediaOrganic socialInfluencer strategyCommunity buildingLifecycle marketingContent strategyExperiential/eventsProduct launchesExperience scaling consumer, membership, creator-led, or community-driven brandsExceptional communication and storytelling instinctsStrong creative judgment and brand tasteAnalytical enough to understand performance metrics without becoming purely performance-drivenIdeal BackgroundYou may come from:A high-growth consumer brandA membership/community companyA modern wellness or lifestyle brandA creator-led media brandA disruptive SaaS company known for storytelling and product marketingA healthcare company that broke through culturally, not just commerciallyBonus points if you have experience marketing to physicians or highly credentialed professional audiences.Who You AreExtremely detail-orientedCreative and commercially mindedObsessed with brandStrong operator who can execute as well as strategizePersonable and relationship-drivenComfortable moving fast without sacrificing qualityNaturally curious about healthcare, culture, technology, and human behaviorAble to balance aspiration with credibilityA strong communicator in every setting, from decks to physician dinners to social copyMost importantly, you understand that trust is earned slowly in healthcare and lost quickly.You know how to build brands that people believe in.The base salary range for this role is $170,000 - $190,000Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth.Important NoticeTo protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to [email protected]:Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare conciergeHSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insuranceFlexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home.401(k): Save for your future with tax advantages (and company match!)