Vice President of Sales & Marketing

Vice President of Sales & MarketingCompany OverviewWe are a rapidly growing digital asset strategy platform focused on bridging traditional finance and the evolving digital asset ecosystem.Our organization works with high-net-worth individuals, family offices, and institutional participants by providing structured market strategies, research-driven insights, risk management frameworks, and educational resources designed to support informed decision-making.Operating under a non-custodial model, we do not hold, control, or manage client assets. Instead, we focus on helping clients better understand market opportunities, market structure, and risk management through disciplined research, institutional-grade processes, and data-driven decision making.With research and strategy teams operating across major global financial centers, we combine deep market expertise, operational discipline, and entrepreneurial thinking to build scalable solutions in one of the fastest-growing segments of modern finance.As we continue expanding across North America and internationally, we are seeking exceptional leaders who can help accelerate growth, develop strategic partnerships, and identify new business opportunities.Position SummaryThe Vice President of Sales & Marketing is a senior executive responsible for leading the organization's revenue growth strategy, brand positioning, customer acquisition, and market expansion initiatives. This role oversees all sales and marketing functions, ensuring alignment between go-to-market strategies, customer engagement efforts, and overall business objectives.The ideal candidate is a results-driven leader with a strong background in revenue generation, strategic planning, market development, and team leadership. This executive will play a critical role in accelerating growth, strengthening market presence, and building scalable sales and marketing organizations.Key ResponsibilitiesStrategic LeadershipDevelop and execute comprehensive sales and marketing strategies aligned with company growth objectives.Identify new market opportunities, customer segments, and revenue streams.Partner with executive leadership to establish annual and long-term growth plans.Analyze market trends, competitive landscapes, and customer insights to guide strategic decision-making.Drive innovation in customer acquisition, retention, and brand development initiatives.Sales LeadershipLead and manage the sales organization to achieve revenue and profitability targets.Develop sales strategies, territory plans, and performance frameworks.Establish sales forecasting processes and pipeline management disciplines.Build scalable sales operations, methodologies, and best practices.Strengthen relationships with key customers, strategic partners, and stakeholders.Marketing LeadershipOversee brand strategy, market positioning, and corporate communications.Lead demand generation, digital marketing, content marketing, and customer engagement programs.Develop integrated marketing campaigns that support revenue growth and brand awareness.Monitor campaign effectiveness and optimize marketing investments based on performance metrics.Ensure consistent brand messaging across all channels and customer touchpoints.Revenue Growth & Business DevelopmentDrive customer acquisition and expansion strategies.Collaborate with product and customer success teams to maximize customer lifetime value.Identify strategic partnerships, alliances, and channel opportunities.Support pricing, packaging, and go-to-market initiatives that improve market competitiveness.Lead initiatives that contribute directly to revenue growth and market share expansion.Performance ManagementEstablish KPIs and performance metrics for sales and marketing teams.Monitor revenue performance, conversion rates, customer acquisition costs, and return on marketing investment.Provide executive leadership with regular business performance reports and forecasts.Implement data-driven decision-making processes across commercial functions.Team Leadership & Organizational DevelopmentRecruit, develop, and retain high-performing sales and marketing professionals.Foster a culture of accountability, collaboration, innovation, and continuous improvement.Mentor leaders and build succession plans within the commercial organization.Promote cross-functional alignment among sales, marketing, product, operations, and customer success teams.RequirementsBachelor's degree in Business Administration, Marketing, Communications, or a related field; MBA preferred.10+ years of progressive leadership experience in sales, marketing, business development, or commercial operations.Proven track record of driving revenue growth and market expansion.Experience leading high-performing sales and marketing teams in growth-oriented environments.Strong understanding of digital marketing, brand management, sales operations, and customer acquisition strategies.Excellent analytical, strategic planning, and financial management capabilities.Outstanding leadership, communication, negotiation, and presentation skills.Ability to thrive in a fast-paced and evolving business environment.Expected Outcomes & KPIOutcome FocusKPI ExamplesRevenue GrowthRevenue attainment, year-over-year growth, quota achievementMarket ExpansionNew customer acquisition, market penetration, geographic expansionSales PerformancePipeline growth, conversion rates, average deal sizeMarketing EffectivenessLead generation, customer acquisition cost (CAC), marketing ROIBrand AwarenessBrand visibility, engagement metrics, share of voiceCustomer GrowthCustomer retention, expansion revenue, lifetime valueTeam DevelopmentEmployee engagement, leadership development, talent retentionCompensation & BenefitsCompetitive executive compensation packagePerformance-based bonus opportunitiesEquity participation and long-term incentive programsComprehensive health and wellness benefitsFlexible work arrangementsProfessional development and executive leadership programsPaid time off and company-sponsored wellness initiativesPosition TypeFull-Time, ExemptReports To: Chief Executive Officer (CEO)Location: Hybrid / FlexibleIdeal Candidate ProfileThis role is ideal for a commercially minded executive who combines strategic vision with strong execution capabilities. The successful candidate will possess the ability to build scalable revenue-generating organizations, strengthen brand presence, develop high-performing teams, and consistently deliver measurable business growth. They are equally comfortable engaging in executive-level strategy discussions and driving day-to-day operational excellence across sales and marketing functions.