Brand Manager

BRAND MANAGER📍 Remote | iGaming HoldingABOUT COMPANYWe are an iGaming company with 3+ years of experience and a team of 1,500+ specialists. Our portfolio includes 30+ successful products operating across Tier 1–3 markets. We actively scale new products and markets, building strong affiliate ecosystems and long-term partnerships.ABOUT ROLEWe are now launching and scaling a new Crypto Casino brand focused on Tier 1 markets and are looking for a Brand Manager to own brand strategy, positioning, and communication — helping us build a recognizable and competitive presence in the crypto gambling space.WHAT YOU WILL DO:Develop and execute the overall brand strategy for the crypto casino product.Define and maintain brand positioning, messaging, and tone of voice.Ensure brand consistency across all customer touchpoints and marketing channels.Collaborate closely with Growth, Affiliate, CRM, SEO, Product, and Creative teams — acting as a true team player, not just a strategist.Coordinate brand campaigns, promotions, launches, and special marketing initiatives.Work with influencers, streamers, ambassadors, and crypto communities to grow brand awareness.Analyze competitors, market trends, and customer insights to identify growth opportunities.Create and maintain brand guidelines and communication standards.Monitor brand performance and recommend improvements based on data and user feedback.Brief creative teams on content ideas and video concepts that can drive organic reach.WHAT WE ARE LOOKING FOR:3+ years as a Brand Manager, Marketing Manager, or similar role — with a clear focus on brand, not performance.Experience in Crypto Casino specifically.Strong understanding of digital marketing channels: social media, influencers, affiliates, CRM, and content marketing.Understanding of crypto communities, influencers, streamers, and KOL marketing.Excellent storytelling skills — can write compelling briefs for video and creative content.Strong aesthetic sense for design and creatives — knows what looks sharp and on-brand.Data-driven mindset with ability to balance brand-building and business goals.English: Upper-Intermediate or higher.Team player — collaborative, communicative, and willing to help beyond your direct remit.NICE TO HAVE:Experience launching or scaling new brands from scratch.Experience with Tier 1 markets.Background in startup or high-growth environments.WHY JOIN US:Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2).Paid vacation & sick leave, plus an extra day off on your birthday.Competitive compensation that fairly reflects your expertise and impact.Opportunity to build a high-growth Crypto Casino brand from the ground up.No micromanagement — we trust our team, encourage initiative, and maintain a flat hierarchy.Ongoing professional development and career growth support.Dynamic environment where your ideas and decisions directly influence business results.Work alongside one of the strongest teams in iGaming.