Brand Marketing Manager

About The Job And ResponsibilitiesBrand Marketing ManagerType: Full-timeReports to: Market Leader HUPreferred location: Budapest (HU)Develop and execute the annual brand plan/strategy in line with business goals and group directionPlan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROIStrengthen brand awareness and visibility in Hungary through creative, data-driven campaignsEnsure consistent brand communication across all channels – from campaigns to social media, PR and B2BAnalyze market trends, customer insights, and competitor activity to refine messaging and campaign strategyConduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaignsLead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative cultureCollaborate closely with agencies and regional brand leads to align local execution with group strategyOversee the local marketing budget and ensure efficient, impactful use of resourcesYour profileYou will have proven experience with:Brand strategy & annual planningIntegrated ATL/BTL campaign managementChannel & media mix optimizationMarket & competitor intelligencePost-campaign analysis & ROIData-driven decision makingTeam leadership & developmentBudget ownershipWhy Szallas Group?Be part of one of the leading travel-tech companies in the regionWork on products used by millions of travelersCollaborate with talented and supportive colleaguesHybrid working model with flexibilityOpportunity to own the local brand marketing strategy and make a visible impact on business resultsCompetitive compensation and benefits packageAbout UsAt Szallas Group, we are shaping the future of regional travel – and we are looking for people who want to shape it with us. As one of Central Eastern Europe’s leading online travel companies, we combine local expertise, cutting-edge technology, and the passion of 500 professionals to make travel simpler, smarter, and more joyful for millions. If you’re ready to grow, make an impact, and explore new possibilities in a truly international environment, this is where your journey begins. Own your adventure!