Brand Manager

Build your future. Lead brands, drive growth, and make an impact.We are looking for a strategic and results-oriented Brand Manager to join our Adhesives Division. In this role, you will take ownership of assigned brands, driving their development through impactful marketing strategies, product launches, consumer insights, and close collaboration with local and regional teams.You will work alongside experienced marketing professionals, Sales, Trade Marketing, Finance, and our regional headquarters to deliver business growth, strengthen brand equity, and execute innovative marketing initiatives within a leading international company. What you´ll do: Lead the development and execution of marketing strategies for assigned brands in line with regional business objectives and local market needsOwn brand performance by driving growth in sales, profitability, and market shareDevelop annual brand plans, marketing initiatives, and commercial activities together with the Sales teamPlan and execute product launches, re-launches, and regional promotional campaignsMonitor market trends, consumer behavior, and competitor activities to identify business opportunities and support innovationAnalyze brand performance through sales data, market share, distribution, pricing, and campaign effectiveness, proposing corrective actions where neededPrepare business cases, presentations, and recommendations to support strategic decision-makingCoordinate the development and adaptation of marketing communication materials, including POSM, digital assets, PR, print, and advertising campaignsManage relationships with creative agencies and external partners to ensure timely and high-quality campaign executionCollaborate closely with Sales, Trade Marketing, Finance, Supply Chain, and regional Marketing teams to ensure successful implementation of marketing initiativesMonitor and manage the allocated brand budget while ensuring efficient resource allocationSupport local innovation initiatives and contribute ideas that strengthen brand competitiveness and consumer engagementShare brand strategies, concepts, and project updates with internal stakeholders and commercial partnersSupport the onboarding and development of junior marketing colleagues and trainees while promoting Henkel standards and best practices What makes you a good fit: Master's degree in Marketing, Business Administration, Economics, or a related fieldMinimum 2 years of relevant marketing experience, preferably within an FMCG or B2B/B2C environmentPrevious exposure to cross-functional projects or regional marketing initiatives is considered an advantageStrong understanding of brand management, marketing strategy, and commercial executionAdvanced English skills, both written and spokenAdvanced knowledge of MS Office, especially Excel and PowerPointDriving licence category B is considered an advantageStrong analytical thinking with the ability to transform data into actionable business insightsStrategic mindset with strong planning and organizational skillsInitiative, accountability, and a results-driven approachExcellent communication, presentation, and influencing skillsStrong collaboration and stakeholder management abilitiesCreativity, curiosity, and passion for building successful brandsAdaptability and enthusiasm to thrive in a dynamic international environmentContinuous learning mindset with high professional ethics and accountability Some perks of joining Henkel:At Henkel, you will find:An international working environment with exposure to local, regional, and global teamsThe opportunity to lead and develop well-known brands within the Adhesives businessA strategic role with real business impact and ownership of brand performanceContinuous learning opportunities through functional, digital, and leadership development programsExposure to modern marketing tools, consumer insights, and innovation projectsProfessional development opportunities and the chance to explore different career paths across functions and geographiesFlexible hybrid working arrangements supporting work-life balanceGlobal well-being standards supported by health and preventive care programsGender-neutral parental leave of at least 8 weeksPrivate healthcare and life & accident insuranceMeal vouchersHoliday bonuses for Easter, Christmas, March 8th, and June 1stFinancial support for important life eventsEqual opportunities and an inclusive workplace cultureAt Henkel, we come from a wide range of backgrounds, perspectives, and life experiences. We believe that each employee's uniqueness is our strength. We encourage applications from all individuals, regardless of gender, origin, culture, religion, sexual orientation, disability, or generation.Bring your expertise, grow your career, and make an impact with us.