Brand Manager - Luxury Goods

The BusinessOur client is a long-established and highly respected motor importer and distributor, representing some of the most sought-after brands in its sector in the Irish market. With decades of history and a reputation as one of Ireland's leading operators in its field, the business is accredited as a Great Place to Work and holds the IBEC Keep Well Mark, reflecting a genuine commitment to its people and culture. Joining this business means joining an organisation that takes as much pride in how it operates as in the brands it represents.The OpportunityThis is a high-impact role leading the marketing agenda for one of the most recognisable and desirable brands in its category in the Irish market. You'll be building brand desirability through consistent storytelling and standout customer experiences, working closely with a global brand team to localise campaigns, and partnering with a dealer network to deliver activations that genuinely bring the brand to life across the country.It's a role with real visibility - you'll be trusted to translate global strategy into local campaigns, experiences and partnerships, all while working alongside a network of committed local partners and a business that's proud of what it represents.Key Responsibilities:Brand Strategy & Planning-Develop the annual brand strategy for Ireland, aligned to global direction- Monitor brand tracking, competitor analysis and consumer insight to inform planning- Represent marketing as a growth driver in monthly business planning meetings - Amplify global brand strategy through dealer engagementCampaign, Content & Sponsorship Management- Develop and implement omni-channel, consumer-centric campaigns- Own and optimise the end-to-end customer journey- Translate marketing data and insights into actionable recommendations- Drive the brand's online-to-offline strategy, growing website effectiveness- Lead the planning and execution of new product launches in Ireland- Deliver brand events that bring the brand to life- Identify and develop growth opportunities that expand the brand's reach- Build and maintain strong relationships with relevant Irish media- Lead and manage key sponsorships in the Irish market, including a high-profile partnership with a major Irish TV production- Work closely with external agencies - briefing, guiding and evaluating to maximise effectivenessGlobal Stakeholder Liaison- Build strong working relationships with global marketing teams at HQ- Navigate global approval processes efficiently- Deliver marketing activity that positions the Irish team as a centre of excellence, earning recognition as best-in-classDealer/Partner Network Collaboration- Work closely with the local distribution/dealer network, inspiring local marketing teams- Build collaborative relationships with partner marketing teams, acting as a trusted advisor on local plans- Review partner marketing plans to ensure alignment with brand objectives, including rebate funding processingCommercial & Budget Management- Prepare and present budgets for approval, with clear investment rationale and expected returns- Manage the annual brand budget end-to-end- Track campaign performance against KPIs, reporting results and learnings to senior stakeholdersWhat We're Looking ForExperience & Qualifications- 5+ years' experience running successful marketing campaigns, ideally within a premium or high-end consumer brand- BSc or MSc in Marketing, Digital Marketing or a related discipline- Solid knowledge and hands-on experience across digital and traditional marketing- Proven experience optimising digital customer journeys and executing lead generation and nurturing campaigns end to end- Experience managing international/global stakeholder relationships- Agency management experienceSkills & Competencies- Equally comfortable shaping strategy or rolling up sleeves - focused on doing what it takes to deliver the right outcome- Balances hands-on delivery with a strategic mindset, contributing to brand thinking beyond day-to-day tasks- Confident working with marketing data and analytics, translating into meaningful insight- Proactive in engaging with key stakeholders, internally and externally- Excellent communication skills, verbal and written- High attention to detail and pride in the quality of every output- Highly organised, able to manage multiple projects simultaneously and prioritise independently- A genuine brand ambassador - someone who connects with the brand and is proud to represent it