Brand Marketing Manager, Retail

At Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re seeking an experienced leader to own brand marketing for a rapidly growing portfolio of products at the intersection of fashion, consumer, electronics, and AI.We are seeking a Brand Marketing Manager to focus on the Retail Channel. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires an ability to lead and influence partners and cross-functional teams for developing integrated marketing plans using analytical rigor, a deep understanding of the consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans.It will be critical that this person is able to unify teams around a strategic north star in a highly cross-functional and dynamic environment built to iterate quickly.Brand Marketing Manager, Retail Responsibilities:Work closely with Sales, Channel Marketing, Brand Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goalsApply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that drive measurable business impact at RetailDeliver cross-channel programs for retail including strategy, execution, optimization, analysis and reportingDevelop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industriesPartner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product ManagementTrack performance of programs to provide data-backed insights to optimize programs and find new opportunity areasMinimum Qualifications:8+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business resultsUnderstanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plansDemonstrated experience working with media and creative agenciesExperience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional teamsExperience prioritizing and managing concurrent programs across internal and external teams to deliver on schedule and drive measurable impactExperience in retail consumer product categories and brands such as consumer technology, wearables, or culture driven brandsPreferred Qualifications:Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategiesExperience driving GTM in consumer electronics categoryExperience working for a developing or emerging brand with multiple productsExperience and knowledge about varied cultural, social and business landscapesDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].$152,000/year to $213,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.