CRM Brand Marketing Manager

CRM Brand Marketing ManagerA leading automotive organisation is seeking a CRM Brand Marketing Manager to lead the execution and delivery of CRM strategies across brand and enterprise initiatives. This role will work closely with brand, advertising, agency, and cross-functional stakeholders to deliver strategic, data-driven lifecycle marketing programmes.The ideal candidate brings hands-on CRM and lifecycle marketing experience, strong project management skills, and the ability to navigate a complex, matrixed organisation while managing multiple concurrent initiatives.Key ResponsibilitiesManage CRM strategies to ensure brand objectives and strategic priorities are achieved.Partner with brand stakeholders and agency teams to develop customer and prospect communication strategies.Manage the day-to-day delivery of data-driven direct mail, email, digital, and interactive marketing campaigns.Define audience-selection and customer-treatment requirements and coordinate creative development and approvals.Manage communication between internal stakeholders and agency partners, including timelines, deliverables, status reporting, and launch activities.Review campaign materials and provide strategic input to ensure marketing objectives are met.Manage agency relationships and communicate project status, dependencies, risks, and issues to relevant stakeholders.Maintain monthly and quarterly go-to-market materials at both enterprise and brand levels.Track incentive budget requests and private-offer programmes, including monthly reporting.Monitor agency and variable budgets for assigned brands and support the budget approval process.Contribute to the ongoing development and optimisation of CRM and lifecycle marketing capabilities.Ideal BackgroundHands-on experience in CRM, lifecycle marketing, customer engagement, or a related field.Strong project management skills with the ability to manage multiple projects simultaneously.Experience working with agencies and cross-functional stakeholders.Strong understanding of data-driven marketing, customer segmentation, and campaign execution.Excellent communication and stakeholder-management skills.Ability to work effectively within a complex, matrixed organisation.Strong attention to detail, organisation, and problem-solving abilities.Comfortable managing budgets, timelines, approvals, and competing priorities.Strategic mindset combined with strong operational execution skills.What’s OfferedComprehensive medical, dental, vision, and prescription coverage.Generous paid time off and company holidays.Paid parental leave.Retirement savings and employer contributions.Disability and life insurance options.Employee vehicle and product discount programmes.Tuition reimbursement and professional development opportunities.Student loan support programmes.Paid volunteer time.Additional family-building and wellbeing benefits.