Marketing Manager Jobs
Company Description
Pizza Hut Vietnam, part of Jardine Restaurant Group since 2011, is a leading food and beverage brand with over 100 stores across Vietnam. Employing approximately 3,000 passionate individuals, Pizza Hut is committed to providing delightful dining experiences to its customers. Established in 2005, the brand has grown to become a household name and a favorite among Vietnamese consumers. Pizza Hut Vietnam continues to focus on delivering quality food and exceptional service. Role
Overview
The Digital Manager is responsible for driving digital revenue growth across App / Website channels by optimizing customer experience, leveraging data-driven CRM, and improving media efficiency. This role connects marketing, data, and operations to deliver full-funnel performance and sustainable growth. Key
Responsibilities
App & Website Promotion Management Own end-to-end setup and execution of all promotions on App & Website Ensure seamless UX/UI and accurate promo configuration to maximize conversion Continuously optimize promo mechanics (bundles, upsell, pricing display)Work closely with Tech/Product to improve ordering journey2.
CRM & Automation Design and execute personalized customer journeys to drive retention & frequency Lead transition from manual campaigns to automated, trigger-based systems Segment users based on behavior and lifecycle to improve relevance 3.
Integrated Data & Systems
Build a unified view across Media, CRM, and Ordering platforms Translate data into actionable insights for growth
Partner with BI/Tech to improve data infrastructure and reporting 4.
Performance Marketing Manage and optimize media spend across digital platforms (Meta, Google, etc.)Track and improve key metrics: CAC, ROAS, conversion rate Lead A/B testing for creatives, targeting, and landing experience 5.
Delivery Experience Optimization Collaborate with Operations to improve delivery experience Enhance transparency and trust in delivery journey 6.
Loyalty & Membership Strategy Review and optimize loyalty program structure (earn & burn mechanics)Improve member engagement, retention, and lifetime value 7.
Digital Revenue Growth Ownership Optimize channel mix for sustainable growth Key
Requirements
5–7 years experiences in Digital Marketing / CRM / E-commerce / Growth
Strong experience in CRM systems, marketing automation, and segmentation Proven track record in performance marketing (paid media optimization)Data-driven mindset with ability to translate insights into actions
Experience working with cross-functional teams (Tech, BI, Operations)Strong understanding of app/web user journey and conversion optimization
Experience in F&B, QSR, or E-commerce is a strong advantage