Head of Growth

Our client in the wellness space is hiring a Head of Growth!The RoleAs Head of Growth, you will own our company's full-funnel customer acquisition strategy, with paid media at the center. You'll manage eight-figure annual ad spend across Meta, TikTok, YouTube, Google, and emerging channels, working hand-in-hand with our established in-house creative team, who own creative strategy and production.This is not a "growth generalist" role. We're not looking for someone whose primary focus is retention, lifecycle, or CRO — we have partners and teams for that. We're looking for a performance marketing operator who can build the systems, team, and feedback loops to deploy efficiently across the funnel from cold prospecting through remarketing to conversion and who knows how to translate media performance into sharp creative feedback for the team producing the ads.What You'll OwnPaid Media Strategy & ExecutionOwn the paid acquisition P&L: budgets, forecasts, and performance across Meta, TikTok, Google/YouTube, and new channels (CTV, Applovin, affiliate, etc.)Set and hit blended efficiency targets (MER, aMER, CAC, contribution margin) while scaling spendBuild full-funnel campaign architecture — prospecting, remarketing, and promotion-driven pushes tied to our offer calendar (bundles, GWP, seasonal sales, collab launches)Own measurement: incrementality testing, attribution stack (e.g., Northbeam, Triple Whale, GA4), post-purchase surveys, and MMM inputs and translate data into budget decisionsManage agency and/or in-house buying resources; decide what to build internally vs. outsourceTeam & LeadershipHire, develop, and lead the growth team (media buyers, creative strategists, growth analysts)Set the operating rhythm: weekly performance reviews, creative retros, testing roadmapsReport growth performance, learnings, and forecasts to leadershipWhat Success Looks LikeEfficiently scaled paid spend with healthy new-customer acquisition economics (CAC/aMER targets hit or beaten)A creative testing machine producing a steady pipeline of new winning ads — reduced dependence on a handful of fatiguing evergreen assetsSuccessful diversification beyond Meta into at least one meaningful new channelCollab and seasonal launches consistently converted into acquisition spikesA high-performing, accountable growth team with clear systems and reportingWho You AreExperience in growth/performance marketing, including leading paid acquisition for a DTC ecommerce brand (ideally $30M+ revenue, or having scaled a brand through a major growth phase).Deep hands-on expertise in Meta and TikTok performance buying — you've personally managed seven-figure monthly budgets and can still open Ads Manager and diagnose an accountProven track record building creative testing engines: you think like a creative strategist and a media buyer, and you can brief, evaluate, and iterate on direct response creativeFluent in DTC unit economics: MER, CAC, AOV, contribution margin, LTV, and how offer structure (bundles, gifts with purchase, discounts) drives themStrong analytical chops: comfortable with attribution tools, incrementality testing, and building your own reporting when neededExperience managing UGC creators, influencer whitelisting, and creative production at scaleA builder and player-coach: you can set strategy, hire a team, and still get in the weeds when it mattersBonus: experience with licensed/collab product launches, hero-product brands, premium price-point positioning, or Shopify-based DTC stacks