Head of Marketing

Marketri LLC is a rapidly growing B2B strategic marketing consulting and Fractional CMO provider to mid-sized, growth-oriented companies throughout the U.S.We're seeking a Head of Marketing to own and drive Marketri's own growth. This is our first dedicated leader for internal marketing and demand generation — a player-coach role for a strategic, hands-on marketer who can set the plan and execute it. You'll own the systems that generate our pipeline: SEO, conversion optimization, content and thought leadership, email, and webinars. If you're energized by building a demand engine from strategy through execution, and by being the person who makes it actually happen rather than handing it off, this is that seat.We market for a living, so our own marketing has to be exceptional. This role gives it the focused, senior ownership it deserves.The right person is a rare generalist with real depth — a Swiss-army-knife marketer who is genuinely strong in SEO, CRO, content marketing, and demand generation, not a manager who directs specialists from a distance. You're an independent strategic thinker with a proactive bias to action: you spot what needs doing and you do it, without waiting to be told. You're equally comfortable writing the strategy deck and getting into HubSpot, the CMS, and the analytics to make it real.Key ResponsibilitiesOwn Marketri's marketing strategy and execution end to end — you set the plan and you run itOwn and continuously optimize Marketri's demand generation engine — driving qualified inbound pipeline through data-informed improvements to site performance, technical SEO, and conversion pathsOwn organic search and site conversion: technical and content SEO, on-page optimization, landing pages, and continuous CRO testing to lift conversion at every stageBuild and run our thought leadership program — turning our expertise into content that earns visibility, authority, and demandOwn email marketing and nurture: segmentation, campaigns, lifecycle programs, and the reporting that shows what's workingStand up and run a webinar program that drives awareness and pipelinePartner with leadership on the business development motion — owning first-touch outreach, sequencing, and the content that supports it, so proactive demand generation stops depending on any one personBe the first internal operator of Marketri's proprietary AI agent ecosystem, running our own demand engine on the AI tooling we build and take to market — making our marketing both leaner and a living proof point of what we sellCoach and elevate marketing contributors supporting internal work, raising execution quality across the boardDefine the metrics that matter, own the reporting, and connect marketing activity to pipeline and revenueQualificationsBachelor's degree in marketing, communications, or a related field required; Master's degree preferred10+ years of B2B marketing experience, with demonstrated depth across SEO, CRO, content marketing, and demand generationProven track record building and running a demand generation engine that produced measurable pipeline — ideally in a resource-lean environment where you owned both strategy and executionHands-on expertise with technical and content SEO and with conversion rate optimization, backed by results you can point toStrong content instincts: you can shape a thought leadership program and get quality work produced, whether by writing it or directing itExperience owning email marketing and marketing automationAn independent, proactive operator who thrives with autonomy and ownership rather than directionProficient with modern marketing technologies including HubSpot, SEMrush, Google Analytics, and Looker Studio or DataboxExcellent written and verbal communication skills; comfortable presenting to and partnering with executive leadershipGenuine enthusiasm for AI tools and a track record of using them to work smarter and faster — you'll be running on our own agentsLocation RequirementsWe are currently accepting applications from candidates in the following states:Arizona, Florida, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Virginia, Wisconsin