Head of Marketing

Job Title: Head of MarketingLocation: Rockville, MDSalary: $200,000 - $225,000Skills: Brand Strategy, Multi-Unit Restaurant Marketing, Digital Marketing, Customer Loyalty & CRM, Marketing AnalyticsAbout Company / Opportunity:A regional restaurant company headquartered in Rockville, Maryland, operating multiple restaurant concepts across three states, including classic diners, airport dining operations, and an upscale New American brasserie concept. Founded in 1989, the organization has grown from a single neighborhood diner into a recognized multi-concept hospitality brand known for delivering high-quality food and exceptional guest experiences.Built around a "Healthy & Hearty" philosophy, the company is committed to offering fresh, chef-driven cuisine that accommodates a variety of lifestyles and dietary preferences. It partners with award-winning local farms and trusted regional suppliers to source fresh produce, farm-fresh eggs, all-natural dairy, hormone-free meats, multigrain breads, locally roasted coffee, and regional craft beer and wine. With extensive gluten-free offerings and numerous 600-calorie entrées, the organization continues to redefine the modern diner experience through quality, innovation, and strong community partnerships.Responsibilities:The Head of Marketing is a full-time, on-site role based in Rockville, VA, responsible for leading all marketing strategy and execution for Silver Brands. This role oversees brand positioning across all restaurant concepts, develops integrated marketing plans, and manages campaigns that drive guest traffic, sales growth, and brand loyalty. Day-to-day responsibilities include directing market research, analyzing performance data, and translating insights into actionable plans for promotions, menu launches, digital engagement, and local store marketing. The Head of Marketing will collaborate closely with Operations, Culinary, Finance, and HR to ensure marketing initiatives align with business objectives and the company’s fresh, local food philosophy. This role also manages agency and vendor relationships, oversees budgets, mentors marketing team members, and safeguards consistent brand standards across all channels, including social media, public relations, and in-restaurant communications.Must-Have Skills:Multi-Unit Restaurant Marketing Leadership – Proven experience developing and executing marketing strategies for multi-location restaurant, hospitality, or retail brands that drive guest traffic and sales.Brand Strategy & Integrated Marketing – Expertise in brand positioning, campaign development, menu launches, local store marketing, digital marketing, and omnichannel customer engagement.Data-Driven Marketing & Cross-Functional Leadership – Strong ability to leverage consumer insights, marketing analytics, CRM/loyalty programs, and collaborate with Operations, Culinary, Finance, and executive leadership to achieve business objectives.Nice to Have Skills:Public Relations & Community Engagement – Experience managing media relations, brand reputation, local partnerships, and community outreach initiatives.Agency & Vendor Management – Proven success leading external marketing agencies, creative partners, and vendors while managing budgets and campaign performance.Advanced Business Education or Strategic Leadership Experience – MBA or similar advanced degree, with experience leading high-performing marketing teams and supporting long-term business growth.