Innovation & Brand Manager

Innovation & Brand Manager is responsible for driving brand growth and leading innovation initiatives by identifying new opportunities and managing product development projects from concept to market launch. This role plays a key part in building strong, consumer-focused brands and delivering innovative products that support the company’s strategic and commercial objectives.The role is responsible for developing and executing brand strategies, managing innovation pipelines, monitoring brand and product performance, and identifying opportunities to strengthen the company’s portfolio and market position. Key ResponsibilitiesInnovation Management• Owns the end-to-end innovation pipeline: concept development, business case building, launch to in market performance adjustment.• Leads and chairs the monthly cross functional Innovation meeting.• Translates consumer and market insights into product concepts, working closely with R&D/Product Development on formulation, packaging, and cost targets.• Conducts concept and product testing (qualitative/quantitative) working with Insights Manager and uses results to refine propositions before launch.• Builds business cases (volume, P&L, ROI) for new product introductions and presents them to senior leadership for approval.• Manages cross-functional launch plans (Supply Chain, Sales, Finance, Legal) ensuring on-time market entry.• Tracks post-launch performance and recommends corrective actions.Brand Management• Develops and executes annual brand plans for newly developed brands aligned to category and company strategy, including positioning, communication, and activation.• Manages respective brand P&L.• Leads development of marketing communication (ATL/BTL/digital) with agency partners, ensuring consistency with brand identity and guidelines.• Monitors brand health (awareness, equity) and category/market share performance using brand tracking and Nielsen tools.• Identifies growth opportunities through portfolio analysis and consumer trend tracking.Collaboration • Partners with Sales/Trade Marketing to ensure effective execution for relevant new products.• Coordinates with Finance on budgeting, forecasting, and profitability analysis.• Liaises with Procurement function on cost and sourcing.• Manages junior team members, where applicable.• Manages external partners: research agencies, creative/media/ design agency suppliers.Key Requirements• Bachelor's degree in Marketing, Business, Economics, or a related field.• 8+ years of experience in Marketing, Brand Management with direct experience in developing Innovation, ideally within FMCG.• Proven track record of launching new products from concept to market.• Experience managing P&L budgets.• Familiar with Marketing Science and the proven rules of brand success.• Strong analytical skills: comfortable with market data and consumer research.• Excellent project management skills; able to manage multiple concurrent projects with cross-functional stakeholders.• Strong communication and presentation skills.• Creativity balanced with commercial rigor.• Fluency in Romanian and English required.If you are passionate about building brands, bringing innovative products to market, and driving business growth through consumer-centric strategies, we invite you to join our team and make a meaningful impact in a dynamic and performance-driven environment.Please submit your application along with an English CV. Applications can be submitted directly through the recruitment platform or by email at [email protected].