Marketing Director

Job Description Director of Marketing - Brand Engine & Strategy Zyter|TruCare US-Based (Remote) EST/CT/PT same-time zone collaboration required Location: US-Based (Remote; EST/CT/PT — same-timezone collaboration required) Reports To: Chief of Staff & Interim-Chief Marketing Officer Type: Full-Time Apply - [email protected] ABOUT ZYTER|TRUCARE Zyter|TruCare is a healthcare technology company building the industry's first agentic AI orchestration platform for payer and provider organizations. Our platform – anchored by Zyter Praxis ™ (workflow and outcomes engine) and Zyter Symphony ™ (AI orchestration control plane) – enables health plans and health systems to move from manual, siloed operations to intelligent, governed automation across utilization management, care management, claims, and population health. We are in a category-creation moment: positioning agentic AI for healthcare before the market consolidates. Our marketing function is being rebuilt from the ground up to match this ambition. WHY THIS ROLE EXISTS We need a strategic leader who understands products, can shape narrative from the inside out, and can translate platform capabilities into market position. We work with PAN Communications (PR and content agency), manage analyst relationships with Gartner, Everest Group, and KLAS Research, and operate a recently launched website on a headless CMS. We have a 10,000-contact HubSpot database, a growing conference presence, and active category-creation conversations with analysts who are watching the agentic AI space take shape. What we need is a senior marketing leader who can connect all of it to a coherent product-informed strategy - someone who directs the agency with conviction, shapes how the market understands our platform, and translates product roadmap into competitive narrative. This role is not about maintaining a marketing function. It is about building the strategic engine that positions Zyter|TruCare as the category leader in agentic AI for healthcare. WHAT YOU'LL DO This role owns the functions that make the marketing engine run – agency direction, content strategy, analyst relations, and website operations. A separate Marketing Manager on the team owns what's visible to the market: events, awards, social media, and conference activations. The two roles are designed to complement, not overlap.Product Marketing & Competitive Positioning (Primary) Own the product-to-market narrative: translate platform capabilities (Praxis, Symphony, and the broader agentic AI orchestration stack) into positioning that resonates with payer and provider executives Shape competitive positioning against enterprise incumbents (Epic, Oracle Health, Optum) and emerging AI-native entrants - you understand how to frame differentiation without feature-comparison traps Partner with Product and Engineering leadership to translate roadmap milestones into market-ready messaging, ensuring product launches land with analyst-ready language and clear buyer value Own the messaging architecture across segments (payers, providers, government) and buying personas (VP Clinical Ops, CTO, CMO, COO) - one platform story, multiple audience translations Conduct and synthesize competitive intelligence: monitor competitor positioning, analyst coverage, and market signals to keep the leadership team informed and the narrative sharp Content Strategy & Agency Direction (Primary) Own the editorial calendar and direct PAN Communications on blog topics, bylines, eQ&As, and campaign content tied to the product narrative Co-author Forbes Tech Council bylines and thought leadership pieces with the CMO - you bring product depth and market context, not just polished prose Review all PAN-produced content for strategic alignment, product accuracy, and narrative consistency - you are the quality gate Ensure all content reflects current product positioning and competitive reality; when the product evolves, the content pipeline adapts immediately Shape the content strategy for Zyter Institute, our research and thought leadership initiative anchored in proprietary survey data and industry partnerships PR & Earned Media - Agency Management (Primary) Own the strategic relationship with PAN Communications - set quarterly narrative priorities, run monthly strategy reviews, and hold PAN accountable to category leadership coverage (not generic health tech press) Maintain a shared coverage tracker across earned media, bylines, awards, and analyst mentions Identify and brief PAN on PR hooks from product launches, partnership announcements, and conference presence Evaluate agency performance and recommend investment adjustments based on coverage quality and category impact Analyst Relations (Primary) Own analyst engagement strategy across Gartner, Everest Group (joint webinar in development), and KLAS Research (provider credibility track) Produce analyst briefing documents that require healthcare AI literacy and the ability to translate platform capabilities into analyst-ready language - this is product marketing work, not scheduling Track relationship health, inquiry credit usage, and deliverables across all firms Position Zyter for PEAK Matrix, Magic Quadrant, and emerging technology recognitions - you understand what analysts need to see and how to build the evidence case Flag when analyst engagement is going cold and proactively re-engage with product proof points SEO / Digital / Website (Primary) Own content strategy and updates via Sanity CMS (headless); coordinate with Milkshake (web agency) on structural changes Direct the content migration tracker as we expand the site post-launch Ensure website content reflects current product positioning and competitive narrative Partner with the India-based analytics associate on SEO strategy informed by GA4 and Google Search Console data Brand & Positioning (Shared with CMO) Co-own the brand narrative with the CMO - you bring the product and competitive lens, the CMO brings the strategic and investor lens Translate strategic positioning into operational brand guidelines that PAN, the broader team, and external partners execute against Ensure brand consistency across all marketing outputs - PAN content, website, analyst materials, conference collateral, and partner-facing documents Marketing Analytics - Strategic Narrative (Primary) Review GA4 and HubSpot dashboards (built and maintained by the India-based analytics associate) Translate data into strategic narrative for leadership reporting - not what the numbers say, but what they mean and what to do about it Connect brand activity (press, conferences, content, product launches) to measurable market signals; own the "is it working" story for the CMO and CEO Conference & Event Support (Secondary) Provide content strategy, messaging, and materials support to the Brand Visibility & Events Marketing Manager for conference activations, speaker prep, and submission content Coordinate with PAN on PR hooks tied to conference presence You do not own event logistics - that is your counterpart's lane WHAT YOU BRING Required 10+ years in B2B marketing , with meaningful time in healthcare technology, health IT, or enterprise SaaS Product marketing experience - you have owned product positioning, competitive analysis, or go-to-market strategy for a technology platform; you understand how to translate engineering capabilities into buyer-relevant value propositions Direct experience managing a PR or content agency - you know how to brief an agency, hold them accountable to a strategic narrative, and evaluate output quality at a senior level Strong writing and strategic communication - you can produce a clean first draft of a Forbes byline, an analyst briefing document, or a board-ready narrative without heavy editing; your writing demonstrates product depth, not just marketing polish Healthcare industry fluency - you understand payer/provider dynamics, regulatory context (CMS, NCQA, InterQual), and can credibly discuss healthcare AI with analysts, prospects, and partners without a glossary CMS experience (Sanity, WordPress, Contentful, or similar) - you have managed website content in a headless or traditional CMS environment Comfort with marketing analytics (GA4, HubSpot, or equivalent) - you don't build dashboards, but you read them fluently and translate data into strategic decisions US-based with overlap in Eastern, Central, or Pacific time zones - agency management and analyst relations require same-day responsiveness Preferred Experience shaping product positioning in a platform or multi-product environment - you have worked at the intersection of product and marketing, not just downstream of it Analyst relations experience (Gartner, Forrester, KLAS, Everest Group, or similar industry analyst firms) - you have prepared briefings and understand how recognition cycles work Familiarity with healthcare AI, clinical decision support, care management, or population health management platforms Experience in a category-creation or market-defining role - you have helped establish a company's position in a new or emerging category, not just marketed within an established one HubSpot experience (we manage a 10K-contact database as a brand asset) Experience working in a small, high-velocity marketing team where strategic thinking and hands-on execution coexist - this is not a role where you delegate everything Comfort with AI tools (Claude, ChatGPT, Midjourney, etc.) as part of your daily workflow - our leadership team believes AI fluency is a force multiplier, not a nice-to-have WHAT YOU WON'T DO This is not a demand generation or paid media role. Zyter runs a brand-led go-to-market motion. We build category authority through earned media, analyst recognition, thought leadership, and conference presence. There is no outbound email campaign engine, no ABM program, and no performance marketing budget in FY27. If you thrive in funnel math and conversion rate optimization, this isn't the right fit. This is not a solo content creator role. PAN Communications owns editorial polish on all major content per executive directive. You own the strategic direction - what we say, to whom, and why - and PAN executes the final production. You write first drafts and strategic briefs, not finished articles. This is not an events, social media, or awards role. A separate Marketing Manager on the team owns conference logistics, award submissions, social media strategy, and event activations. You'll collaborate closely on content, messaging, and PR hooks, but the visible, outward-facing brand presence programs are her domain. Your domain is the strategic engine underneath. This is not a people-management-heavy role today. You may build a small team over time, but the immediate mandate is strategic ownership and execution, not organizational design. If you need a team of five before you can produce work, this isn't the right fit. THE TEAM YOU'RE JOINING You'll be part of a lean, newly restructured marketing team: Chief Marketing Officer – Owns marketing strategy, partnerships, and executive alignment Marketing Manager (Brand Visibility & Events) – 3-year Zyter veteran; owns conferences, awards, social media, events, and design direction. Your closest collaborator, she owns what's visible; you own what makes the engine run. Marketing Analytics + Design Associate – Owns HubSpot administration, GA4 analytics, survey data analysis, and the brand signal dashboard. Provides the data layer you translate into narrative. PAN Communications – External PR and content agency; your primary agency relationship to manage Milkshake – External web agency; structural website changes and technical maintenance ZenSciences – External design agency; brand design, conference materials, and visual assets WHY THIS ROLE MATTERS We are investing in PAN Communications, three analyst relationships, a new website, and a research initiative (Zyter Institute). Without a senior marketing leader who connects all of it to a product-informed strategy, those investments produce activity without impact. You are the person who turns marketing spend into category position.We are building the market narrative for agentic AI in healthcare. The companies that define the category in the next 12-18 months will own it for the next decade. Epic, Oracle, and Optum have brand weight but are playing catch-up on agentic architectures. We have the product and the analyst attention. We need the strategic marketing leader who can close the gap between platform capability and market perception.This is a senior, high-visibility role reporting directly to the CMO. You will shape how analysts write about us, how the press covers us, and how buyers understand our platform. You will work at close range with executive leadership at a company actively building the category definition for agentic AI in healthcare, before the market consolidates. TO APPLY Send your resume to [email protected] and a brief note (no cover letter required) explaining: A product or platform you helped position in a competitive market - what was the strategic challenge, and how did you approach it An agency relationship you managed at a senior level - what worked and what you would do differently How you stay current on healthcare AI and what you think most marketing teams in this space get wrong Zyter|TruCare is an equal opportunity employer. We welcome candidates of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. QualificationsBachelorsRange Of Year Experience-Min Year5Range Of Year Experience-Max Year20