Marketing Director | SaaS Demand Generation

Are you a data-driven Demand Generation focused Marketing Director who has built a lead gen engine from scratch at a vertical SaaS compay? Are you a hands-on Director of Demand Gen who has built attribution models, owned event marketing strategies, and driven pipeline for SMB buyers in retail or traditional industries? Have you helped build a marketing function during a time of transformation or modernization? If you're a data-driven SaaS Marketing Director or Demand Generation Manager who has marketed point-of-sale or other retail industry software and you're interested in building for scale, this could be a great fit.This PE-backed vertical SaaS company builds an all-in-one software platform for niche independent retailers. The platform is a clear winner in their space and runs critical business functions to help store owners grow sales, optimize inventory, and improve operating efficiency. They've grown to nearly $20M in revenue with zero outbound sales, no marketing function, and exceptional product-market fit. After a recent acquisition by a growth-focused PE firm, this company is modernizing the platform and professionalizing go-to-market in order to scale. This is a rare opportunity to be the first marketing hire at a company with product-market fit that has never measured what works or built a repeatable lead generation engine.What You Will OwnBuild a data-driven marketing strategyEstablish attribution models from scratch and create ROI-oriented reporting across all channelsStand up the marketing stack and operations infrastructure from zeroOwn event marketing strategy for trade shows and conferencesDeliver a repeatable pipeline of qualified leads to the sales teamCoordinate brand messaging refresh and website overhaul with agency partnersHire 1-2 direct reports to execute content, sales enablement, and event executionWhat You'll Need This role is a strong fit for Demand Generation leaders who have stood up a demand gen function for a. vertical SaaS to SMB buyers in retail or similar traditional industries.Built demand gen engines as the first marketing hire at small or startup companiesOwned attribution modeling and can speak to marketing ROI without hesitationExecuted trade show and event marketing strategies beyond webinarsMarketed to older, traditional buyers who are not as tech-savvyHands-on IC mentality with bias for action and entrepreneurial mindsetExperience selling into retail, hospitality, or similar SMB verticals (think point-of-sale/POS, other critical ops software)Plus SkillsPayments experience or integrated payments launch backgroundMarketed through product modernization or legacy software transformationComfort building systems and processes in ambiguous environmentsWhat You'll GetCompetitive compensation package - base + bonus (and be set up to achieve/succeed it)Strong benefits and incredible culturePE backing and resources to build marketing the right wayDirect partnership with seasoned vertical SaaS CEOOwnership of marketing strategy with immediate impact on growthRemote flexibility or hybrid in Shelton, CTIf this opportunity aligns with your background, apply to learn more about the role and growth opportunity!