Marketing Manager

Responsibilities:Lead and manage a multi-disciplinary marketing team, providing direction, coaching, and support across marketing functions.Develop and execute an overall B2B marketing strategy aligned with business objectives and revenue goals.Oversee marketing initiatives designed to drive demand through distributor, dealer, retailer, contractor, and other trade partner networks.Evaluate marketing programs and campaigns based on measurable ROI, lead generation, engagement, and business impact.Manage and coordinate email marketing, social media, website development and maintenance, graphic design, and print production activities.Oversee multiple consumer-facing websites, ensuring content is current, accurate, functional, and aligned with brand and marketing strategies.Direct the development of marketing collateral, including printed literature, banners, trade show materials, sales tools, and other promotional materials.Collaborate with sales, distribution partners, and other internal stakeholders to ensure marketing programs effectively support channel demand.Plan and oversee trade shows, industry events, and other B2B marketing initiatives.Develop and maintain marketing communications for distributors, dealers, contractors, and other trade partners.Provide strategic direction for social media and digital marketing initiatives across multiple brands or product lines.Work closely with business and sales teams to understand market needs, customer feedback, claims, credits, and other channel-related issues that may impact marketing strategy.Identify opportunities to improve marketing processes, systems, technology, and reporting.Explore and implement emerging technologies, including AI tools and automation, to improve marketing efficiency and effectiveness.Establish priorities, workflows, and performance expectations for the marketing team.Monitor industry trends, competitive activity, and evolving marketing practices to identify opportunities for growth.Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience will be considered.5+ years of broad-based marketing experience with demonstrated experience across multiple areas of marketing.Previous leadership or supervisory experience with the ability to manage, mentor, and develop a growing marketing team.Experience developing and executing B2B marketing strategies, preferably within manufacturing, construction, building products, trades, distribution, wholesale, or a related industry.Strong understanding of channel-based go-to-market strategies, particularly businesses that sell through distributors, dealers, retailers, contractors, or other intermediaries.Demonstrated ability to evaluate marketing programs based on ROI and measurable business results.Broad marketing expertise spanning digital marketing, email marketing, websites, social media, print, trade shows, communications, and marketing collateral.Proven ability to develop and execute marketing strategies while also remaining hands-on with day-to-day marketing activities.Strong strategic thinking and business acumen, with the ability to connect marketing initiatives to revenue and organizational objectives.Excellent leadership, communication, collaboration, and project management skills.Ability to manage multiple priorities, projects, brands, and stakeholders in a fast-paced environment.Strong analytical and problem-solving skills.Experience working with marketing technology, email marketing platforms, social media tools, website platforms, and business systems.Comfortable working with emerging technologies and exploring the use of AI to improve marketing programs and processes.Demonstrated career stability, with a history of approximately 2–3 years or more with previous employers preferred.Self-directed, adaptable, and willing to learn, with the ability to work effectively with senior leadership and cross-functional teams.