Senior Manager, Demand Generation – Paid Media

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Demand Generation - Paid Media in the United States.This role is a high-impact leadership position responsible for shaping and executing global paid media strategy across a multi-brand B2B SaaS portfolio. You will own end-to-end performance marketing, from strategy and budgeting to execution and optimization, ensuring paid channels directly contribute to pipeline growth and revenue outcomes. The position requires a strong balance of strategic planning, analytical rigor, and hands-on channel expertise across search, social, programmatic, and third-party media. You will lead a growing team while also managing significant media spend and vendor relationships in a fast-paced, data-driven environment. Working closely with marketing, content, product, and sales teams, you will amplify demand generation efforts across the funnel. This is a highly visible role where your decisions directly influence growth, efficiency, and go-to-market success. It is ideal for a performance marketing leader who thrives in ownership-heavy, high-scale environments.AccountabilitiesOwn global paid media strategy and execution across search, social, display, programmatic, and third-party channels, driving full-funnel performance from click to pipeline and closed-won revenue.Manage a $10M+ annual paid media budget, including allocation, forecasting, optimization, and performance reporting.Drive core demand generation KPIs including lead volume, lead quality, pipeline contribution, cost per lead, and return on ad spend.Lead and mentor a growing paid media team, setting clear expectations, performance standards, and development plans.Oversee vendor and partner relationships, including contract negotiation, performance evaluation, and optimization of external media programs.Collaborate with campaign, content, and product marketing teams to align messaging and maximize paid amplification of initiatives.Implement conversion rate optimization strategies across landing pages, ad creative, and lead capture flows.Use data and analytics to continuously optimize campaigns and present insights and recommendations to senior stakeholders.Ensure accurate attribution and reporting through tools such as Salesforce and marketing automation platforms.Explore and integrate emerging paid media trends, including AI-driven search and generative engine optimization.Requirements5+ years of B2B paid media or demand generation experience in a SaaS or enterprise software environment.Proven experience managing large-scale paid media budgets and multi-channel performance marketing programs.Strong expertise in platforms such as Google Ads and LinkedIn Campaign Manager, with exposure to Reddit, Meta, programmatic DSPs, and tools like 6sense.Experience working with third-party demand generation vendors, including content syndication and review platforms (e.g., G2).Proficiency with Salesforce and Marketo for reporting, attribution, and funnel analysis.Strong analytical skills with the ability to translate complex performance data into actionable insights.Experience optimizing landing pages and conversion funnels using tools such as Instapage or similar platforms.Demonstrated ability to manage vendor relationships, negotiate contracts, and drive ROI improvements.Experience scaling or building paid media teams is strongly preferred.Strong communication skills with the ability to influence senior stakeholders and present performance narratives clearly.BenefitsCompetitive compensation package with base salary aligned to experienceAnnual performance bonus opportunity (up to 15%)Equity incentive programComprehensive health, dental, and vision insurance plansHSA contributions and flexible spending accounts401(k) retirement planRemote-first work environment with flexible schedulingUnlimited PTO and additional summer FridaysHome office and wellness stipendMonthly internet reimbursementLearning and development budget for professional growth.How Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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