Data Platform Marketing Manager - SELECT by DoiT

LocationOur Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.Who We AreDoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.The OpportunityThe Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy.You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.This role sits at the intersection of:Snowflake & Databricks optimizationData lake cost governancePerformance and cost efficiency for enterprise data workloadsYou are accountable for turning strategy into measurable revenue impact.Read more about SELECT.Responsibilities Business Unit GTM Strategy & CentralizationServe as the primary marketing lead for the SELECT / Data Platform business unitTranslate revenue targets and expansion goals into a unified quarterly marketing strategyDefine ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operatorsCentralize campaign prioritization across Growth, Content, BDR/MDR, and CreativeEnsure SELECT positioning is clearly differentiated in the data optimization marketYou are responsible for ensuring the business unit has focus, clarity, and a defined market story. Integrated Campaign Strategy & ExecutionLead and direct cross-functional execution across:Growth and DigitalPaid search around Snowflake optimizationLinkedIn targeting for data engineering and FinOps leadersRetargeting strategies tied to data workload interestSDR campaign enablement and follow-up strategyContentData platform optimization guidesData lake cost efficiency playbooksCase studies showing measurable cost reduction outcomesEconomic value narratives tied to cost savingsCreativeCampaign themes for data optimizationVisual positioning aligned to enterprise data workloadsDevelop and manage strategic campaign briefs that align messaging, audience, and economic value. Data Workload Demand GenerationOwn the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:Data Platform digital campaignsData platform optimization webinarsExecutive roundtables for data and FinOps leadersCampaign landing pages tied to measurable cost outcomesContent programs built around “data platform optimization”Drive performance against:Marketing sourced pipelineCustomer expansionCost per qualified meetingPipeline velocity Webinar & Thought Leadership StrategyMove beyond one-off webinars and build a repeatable data workload narrative:Develop quarterly thought leadership themes around data efficiencyPosition SELECT as the intelligent optimization layer for Snowflake and additional data platformsAlign with Product and BU Sales to highlight roadmap and innovationEnsure conversion from registrant to opportunity is structured and measurable Performance & Revenue AccountabilityPartner with Content, Growth, Sales, and RevOps to create visibility into:Cost per lead and cost per meetingConversion to opportunityPipeline contributionInfluenced revenueContinuously refine programs based on performance data and economic outcomes.This role thinks in revenue impact, not campaign volume.What Success Looks LikeA clearly articulated quarterly GTM strategy for SELECT Centralized prioritization of marketing initiatives aligned to revenueMeasurable growth in Snowflake-focused pipelineClear differentiation in the data optimization marketStrong alignment with BU Sales and Product leadershipDemonstrated contribution to expansion and net new pipelineQualifications3 to 5 years in B2B marketing, demand generation, or product marketingExperience marketing to data engineering, data platform, or FinOps audiencesFamiliarity with Snowflake, data lakes, or cloud data workloadsStrong strategic planning capability combined with hands-on executionDemonstrated success driving pipeline growth in a technical B2B environmentExperience partnering closely with sales leadershipIdeal ProfileThinks in terms of revenue, expansion, and economic valueUnderstands enterprise data teams and cloud cost pressuresComfortable owning a business unit narrativeCan centralize and prioritize across competing marketing inputsMoves fluidly between strategy and executionData-driven and outcome-orientedAre you a Do’er?Be your truest self. Work on your terms. Make a difference.We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.What does being a Do’er mean? We’re all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values.Sounds too good to be true? Check out our Glassdoor Page.We thought so too, but we’re here and happy we hit that ‘apply’ button.Full-time employee benefits include:Unlimited VacationFlexible Working OptionsHealth InsuranceParental LeaveEmployee Stock Option PlanHome Office AllowanceProfessional Development Stipend Peer Recognition ProgramMany Do’ers, One TeamDoiT unites as Many Do’ers, One Team, where diversity is more than a goal—it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.