Growth Marketing Manager

🌰 Skello in a nutshellAt Skello, we build the go-to HR solution for planning and managing frontline teams.In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.🚀Skello key figures 7 Key Sectors 25,000 businesses currently trust Skello. 600,000 employees use Skello daily. Over 400 colleagues make up the Skello team. 3 European hubs : Paris, Lille, and Barcelona.💙 Our culture We know that reaching our mission, means living by strong values every single day.💡 Set the bar higher everyday🤝 Have each other’s back🚀 Imagine tomorrow, start today👟 Focus on customers first😄 Take work seriously, not ourselvesWhat You'll Do 👇🏼As our Growth Inbound Manager, you'll join Skello's Go-to-Market & Strategy team and own our inbound performance: generating qualified leads to fuel our growt, in France, Spain, Italy and our next markets.💰 Paid acquisition performanceOwn Skello's ads budget and optimize where every euro goes, market by marketRun and optimise our accounts across Meta, Google, TikTok, Linkedin and beyond — audiences, creatives, bidding, landing pagesConduct A/B tests and steer performance against cost per qualified lead and pipeline generated🧪 New inbound channelsTest what's emerging — ads inside LLMs, new platforms, new formats — before it becomes standardCollaborate with Sales and Product teams to identify early trends to bet onKill what doesn't work fast, and scale what does🔍 Organic visibility (SEO & GEO)Build the roadmap that makes Skello the obvious answer, on search engines and in AI answersDefine and prioritise the SEO work on our website, adapt and create new optimized content — hand in hand with our Product teamMeasure what actually moves rankings, traffic and signups✍️ Content as an acquisition channelPartner with local Marketing teams ensure our content strategy is a direct driver of growth and that we have the right capabilities to produce at scale media content people genuinely want to read and watchMake sure that content ranks and converts, identify and deploy best practices across markets📊 Automation and PerformanceSet up clean tracking and build comprehensive dashboards the whole company can read Collaborate with Ops to architect complex marketing automation workflows that nurture leads, utilizing AI-driven personalizationWho Are We Looking For 😍3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)Strong analytical mindset with a deep understanding of conversion funnels and attributionYou use AI deeply in your work, not as a toy, but as a productivity leverYou thrive in fast-paced, high-expectation environments where ownership and initiative are keyFluent in French and in English (Italian or Spanish is a plus)What Does This Role Bring To You 💪A central position in Skello’s European growth strategyThe opportunity to lead one of the most strategic growth pillars of the companyAccess to a strong brand, great data, and cross-functional collaborationReal autonomy, high standards, and tangible impactWhat awaits you if your profile is selected 🤗Qualification (45 min): Interview with the Talent Acquisition teamManager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP MarketingCase study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.What We Offer 🙌💶 Compensation package : between 50-70k€🍽️ Swile restaurant vouchers: 55% of your daily meals covered by Skello.🏋️‍♂️ Group sports classes: To start the week off right, we meet up on Monday evenings.🏖️ RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.🚀 Top-notch onboarding: a comprehensive program right from your first week.🎉 Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.👶 Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.🚇 Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.