Marketing Manager

Marketing ManagerLocation: Bridgman, Michigan Work Arrangement: Hybrid — 3 days in office, 2 days remote Salary: $70,000–$85,000 base salary + bonus eligibility Travel: Up to 10%Lead the Marketing Strategy. Grow the Business.Are you a strategic and creative marketing professional ready to take the next step in your career?B&L Information Systems LLC. is looking for a Marketing Manager to lead and execute marketing initiatives that strengthen our brand, engage our customers, generate new business opportunities, and support company growth. This is an opportunity for a hands-on marketing leader who enjoys both developing strategy and making things happen. The ideal candidate understands digital marketing, content, social media, events, and lead generation—and knows how to use data and market insights to continuously improve results.About B&L Information SystemsSince 1976, B&L Information Systems LLC. has been a leading provider of Enterprise Resource Planning (ERP) software solutions for the foundry and die casting industries.Headquartered in Bridgman, Michigan, B&L provides reliable SaaS technology and industry-developed solutions supported by a highly experienced team of business professionals. Our deep understanding of the manufacturing industry allows us to deliver technology that helps our customers operate more efficiently, make better decisions, and grow their businessesThe OpportunityThe Marketing Manager will be responsible for developing, managing, and optimizing B&L’s overall marketing strategy and programs.This role will oversee marketing across multiple channels, including digital marketing, social media, content, email, website, events, trade shows, sponsorships, and industry partnerships.Working closely with sales, leadership, customers, industry organizations, creative partners, and external vendors, the Marketing Manager will translate business objectives into effective marketing programs that increase brand awareness, generate qualified leads, strengthen customer relationships, and contribute to revenue growth.The successful candidate will bring a balance of strategic thinking, creativity, analytical skills, and hands-on execution.Key ResponsibilitiesMarketing Strategy & LeadershipDevelop and execute B&L’s annual marketing strategy and plan in alignment with company and sales objectives.Establish marketing priorities, campaigns, timelines, budgets, and performance goals.Identify new opportunities to increase brand awareness, customer engagement, lead generation, and market share.Develop strategies that support new business sales targets and customer retention objectives.Manage the marketing budget and maximize return on marketing investment.Measure results and continuously refine marketing programs based on performance and market insights.Digital Marketing & Lead GenerationDevelop and manage integrated digital marketing campaigns across multiple channels.Oversee SEO, PPC, email marketing, website content, social media, and other digital initiatives.Develop lead-generation strategies and programs that support the sales pipeline.Partner with sales to improve lead quality, campaign follow-up, and marketing-to-sales alignment.Utilize CRM and marketing analytics to track prospects, engagement, conversions, and campaign performance.Monitor industry trends and emerging digital marketing technologies to identify opportunities for B&L.Partner with and manage third party contracted services.Develop AI best practices for marketing.Content & Brand ManagementDevelop and maintain a consistent B&L brand voice and presence across marketing channels.Oversee the creation of content including website pages, blogs, case studies, email campaigns, social media, brochures, presentations, advertisements, and other marketing materials.Manage B&L’s website and ensure content remains accurate, relevant, engaging, and optimized for search.Coordinate with internal stakeholders, creative partners, agencies, and vendors on marketing materials and campaigns.Ensure marketing communications consistently reflect B&L's expertise and position as an industry leader.Events, Trade Shows & Industry PartnershipsDevelop and execute marketing strategies for trade shows, conferences, customer events, webinars, and other industry activities.Manage event planning, promotion, sponsorships, advertising, materials, logistics, and post-event follow-up.Build and maintain relationships with industry organizations and associations.Identify sponsorship and advertising opportunities that align with B&L’s strategic objectives.Measure event and sponsorship performance and make recommendations for future investments.Analytics & OptimizationEstablish and monitor key marketing performance indicators.Analyze campaign, website, social media, email, and lead-generation data.Translate marketing data into actionable recommendations for leadership and sales.Prepare regular marketing performance reports and communicate results to stakeholders.Continuously test and optimize campaigns, messaging, channels, and marketing investments.Required Skills & ExperienceBachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience may be considered.3+ years of marketing experience, preferably in a B2B, technology, SaaS, manufacturing, or industrial environment.Demonstrated experience developing and executing integrated marketing strategies and campaigns.Strong understanding of digital marketing, including SEO, PPC, Google Analytics, social media, email marketing, and CRM platforms.Excellent written and verbal communication skills.Strong content development and storytelling abilities.Demonstrated ability to analyze marketing data and translate insights into business strategies.Strong project management and organizational skills.Ability to manage multiple priorities, projects, and deadlines.Creative, strategic, and results-oriented mindset.Ability to work independently while collaborating effectively with sales, leadership, and cross-functional teams.Preferred Skills & ExperienceB2B marketing experience.Experience marketing SaaS or technology solutions.Experience within the manufacturing or industrial sector.Experience managing trade shows, conferences, sponsorships, and industry partnerships.Experience with CRM and marketing automation platforms.Experience with Google Analytics, Google Ads, SEO tools, and email marketing platforms such as Constant Contact.Experience with Adobe Creative Suite, Canva, or other graphic design tools.Experience managing website content through a CMS.Experience developing marketing dashboards, KPIs, and performance reports.AI literacy for marketing functions: campaign development, creative output, content generation, and/or automated workflow.What Success Looks LikeIn this role, success means building a marketing program that is increasingly measurable, strategic, and connected to business results.Within the role, you will help B&L:Increase brand awareness and industry visibility.Generate more qualified leads and sales opportunities.Strengthen engagement with prospects and existing customers.Increase the effectiveness of digital marketing channels.Maximize the value of events, sponsorships, and industry partnerships.Establish clear marketing metrics and demonstrate measurable ROI.Strengthen B&L’s position as a trusted technology partner within the foundry and die casting industries.BenefitsB&L offers a comprehensive benefits package, including:• Incredible health benefits, including Traditional and HSA plan options• Dental and vision coverage• 401(k) plan with employer match• Flex Paid time off• 11 Paid Company holidays• Sick leave• Bereavement leave• Four weeks of fully paid parental bonding leave• Short- and long-term disability insurance• Life insurance• Wellness reimbursementAdditional DetailsThis is a hybrid position, requiring three days per week at our Bridgman, Michigan office and allowing two days per week to work from home.Candidates must be authorized to work in the United States and be located in the U.S.This position may require up to 10% travel.Ready to Lead the Next Chapter of B&L Marketing?If you're a strategic marketer who enjoys turning ideas into measurable results, we want to hear from you.Join B&L Information Systems, LLC. and play a key role in growing the brand, strengthening customer relationships, and driving the future of technology in the foundry and die casting industries.B&L Information Systems is an Equal Opportunity Employer and is committed to providing employees and applicants with an environment free of discrimination and harassment. All employment at B&L is based on business needs, job requirements, and individual qualifications. All qualified applicants will receive considerations for employment without regard to race, color, age, religion, sex, gender identity, sexual orientation, national origin, family or parental status, veteran or disability status, or any other status protected by the laws or regulations of in the locations where we operate.Americans with Disabilities Act (ADA)B&L will provide reasonable accommodations during the application process upon request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact us at [email protected]&L Information Systems participates in eVerify.