Marketing Specialist (B2B Technology Services)

Main responsibilities

• Plan, build and execute B2B marketing campaigns that generate leads and pipeline 
• Own email marketing, landing pages, campaign messaging and CTAs 
• Create and deliver webinar and event campaigns (end-to-end) 
• Write and edit high-quality marketing content: 
• website copy 
• LinkedIn posts 
• thought leadership articles 
• sales enablement content
• Actively optimise campaigns based on performance data 

• Own day-to-day website content updates, service pages and lead capture optimisation 
• Improve messaging clarity across services (IT services, BPO, data, AI, staff augmentation) 
• Own LinkedIn as a commercial channel (not just posting, positioning and conversion) 
• Ensure consistent brand tone across all channels 

• Produce practical sales assets: 
• one-pagers 
• pitch decks 
• case studies 
• campaign support materials
• Actively support sales outreach with campaigns aligned to target sectors 
• Work closely with SDRs and sales to improve meeting quality and conversion 

• Own marketing activity within the CRM 
• Ensure all MQLs are captured, tracked and nurtured correctly 
• Deliver email campaigns via the CRM 
• Track campaign-to-lead and lead-to-opportunity performance 

• Support partner marketing activity through: 
• co-branded campaigns 
• webinars 
• joint content
• Help activate partner relationships commercially (logos, messaging, credibility) 

Requirements

• 5+ years’ experience in hands-on B2B marketing 
• Experience in IT services, IT consultancy, SaaS or BPO environments 
• Strong digital marketing capability (email, content, LinkedIn, campaigns) 
• Excellent written and verbal English (UK / US business standard) 
• Comfortable working directly with sales teams 
• Strong commercial awareness, understands how marketing supports revenue 
• Confident owning delivery without needing heavy direction 

• You enjoy doing the work 
• You are practical, organised and delivery-focused 
• You are UK-based and understand UK & US buyers 

• Experience marketing offshore / nearshore delivery models 
• Experience with CRM-driven marketing (HubSpot, Salesforce, Pipedrive etc.) 
• Experience supporting partnerships in B2B tech